Marketing Manager
Gloria's Cleaning & PSW Care Services
Location: Niagara Falls, ON
Job Type: Full-Time, Permanent
Salary: $27.00-$35.00 per hour
Job Summary
The Marketing Manager will plan, organize, direct, control, and evaluate the company's marketing activities. The successful candidate will develop and implement comprehensive marketing strategies that promote our cleaning and caregiving services, increase brand awareness, generate qualified leads, improve customer engagement, and support sustainable business growth across the Niagara Region.
The ideal candidate combines creativity with analytical thinking and has experience managing digital campaigns, social media platforms, website content, advertising initiatives, and community outreach programs.
Compensation
Starting at $27.00-$35.00 per hour
Compensation is based on
- Experience
- Education
- Marketing expertise
- Industry knowledge
- Performance and results
Performance-based increases and advancement opportunities may be available.
Key Duties and Responsibilities Strategic Marketing Leadership
- Plan, organize, direct, control, and evaluate the company's marketing activities and initiatives.
- Develop and implement annual marketing plans, objectives, and long-term growth strategies.
- Establish departmental goals, performance metrics, and key performance indicators (KPIs).
- Identify new market opportunities, target audiences, and business development initiatives.
- Analyze competitors, industry trends, market conditions, and customer needs.
- Develop and approve brand awareness, customer acquisition, and customer retention strategies.
- Evaluate the effectiveness of marketing campaigns and overall marketing performance.
- Lead and supervise marketing staff, contractors, consultants, and external agencies.
- Report directly to company ownership on marketing performance and strategic initiatives.
- Participate in senior management planning and business development decisions.
- Develop policies and procedures for marketing and promotional activities.
Marketing Budget and Resource Management
- Develop, manage, and monitor annual marketing budgets.
- Approve advertising expenditures and marketing investments.
- Allocate resources to maximize marketing effectiveness and return on investment (ROI).
- Evaluate and negotiate contracts with marketing vendors, advertising agencies, and service providers.
Digital Marketing Oversight
- Direct and oversee digital marketing initiatives, including website management, SEO, local SEO, and online advertising campaigns.
- Monitor website traffic, analytics, and customer engagement metrics.
- Evaluate digital marketing performance and implement continuous improvement strategies.
- Oversee the management of Google Ads, Meta Ads, and other online advertising platforms.
- Ensure the company maintains a strong online presence and positive reputation.
Advertising, Branding & Promotions
- Direct the development and execution of advertising and promotional campaigns.
- Ensure consistent branding, messaging, and visual identity across all marketing channels.
- Oversee the creation and distribution of marketing materials, promotional campaigns, and public communications.
- Develop strategic partnerships, referral programs, sponsorships, and community outreach initiatives.
Business Development & Community Relations
- Develop strategies to generate qualified leads and support company growth.
- Establish and maintain relationships with healthcare providers, community organizations, senior residences, local businesses, and referral partners.
- Represent the company at community events, networking functions, and industry-related activities.
- Identify opportunities to expand services and strengthen market presence throughout the Niagara Region.
Performance Evaluation & Reporting
- Prepare and present monthly, quarterly, and annual marketing performance reports.
- Assess campaign results, customer engagement, and business growth metrics.
- Provide recommendations to senior management regarding strategic marketing improvements.
- Use data-driven insights to maximize marketing effectiveness and organizational growth.
Qualifications
Education
- Bachelor's Degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
OR
- College diploma in a related field with relevant marketing experience.
Experience
- Minimum 2-5 years of marketing experience.
- Proven experience in digital marketing, brand development, or e-commerce management.
- Experience managing social media platforms and digital campaigns.
- Knowledge of SEO, SEM, local SEO, and lead generation strategies.
- Experience with Google Ads, Google Analytics, Meta/Facebook Advertising, and email marketing platforms.
- Experience creating and executing successful marketing campaigns.
- Service-based industry experience is considered an asset.
- Experience in healthcare, caregiving, home care, cleaning services, or community organizations is beneficial.
Required Skills
- Leadership and team coordination
- Strategic planning and project management
- Digital marketing and advertising
- Search Engine Optimization (SEO)
- Local SEO and keyword research
- Social media management
- Content creation and copywriting
- Graphic design knowledge
- Customer relationship management
- Data analysis and reporting
- Budget management
- Communication and presentation skills
- Time management and organization
- Problem-solving and decision-making
Technical Skills (Preferred)
Experience with
- Google Analytics
- Google Ads
- Facebook Advertising
- Email marketing platforms
- Canva
- Adobe Photoshop
- Adobe Creative Suite
- WordPress
- HTML and CSS (basic knowledge)
- Marketing automation tools
BenefitsHealth & Wellness
- Extended health benefits
- Dental coverage
- Vision care options
- Employee Assistance Program (EAP)
Work-Life Balance
- Paid vacation
- Paid sick days
- Flexible scheduling
- Hybrid work opportunities where applicable
Professional Development
- Marketing training opportunities
- Career advancement opportunities
- Industry conferences and seminars
- Leadership development programs
Financial Benefits
- Competitive salary
- Performance bonuses
- Annual salary reviews
- Mileage reimbursement for approved business travel
Additional Perks
- Employee recognition program
- Company-sponsored events
- Supportive family-oriented workplace
- Opportunity to make a positive impact in the Niagara community
About Gloria's Cleaning & PSW Care Services
Gloria's Cleaning & PSW Care Services is a locally owned and operated Niagara Falls business providing residential, commercial, and office cleaning, as well as senior care, companionship, personal support worker (PSW) services, respite care, housekeeping, and home support services throughout the Niagara Region.
We are seeking a highly motivated and innovative Marketing Manager to grow our brand, attract new clients, strengthen community relationships, and expand our presence throughout Niagara. This is an exciting opportunity for a proactive marketing professional who is passionate about digital marketing, community engagement, lead generation, and business growth.
Why Join Gloria's?
At Gloria's Cleaning & PSW Care Services, we do more than provide cleaning and caregiving services. We help families, seniors, and businesses maintain healthy, comfortable, and safe environments.
Join a growing Niagara Falls company where your creativity, leadership, and innovative ideas will directly contribute to business growth and community impact.
Why work with us?
- Work with a growing local Niagara Falls company.
- Support residential, commercial, and office clients throughout the Niagara Region.
- Join a respectful and family-oriented team.
- Enjoy opportunities for growth and advancement.
- Help make a positive difference in the lives of families, seniors, and local businesses.
- Be part of a company that values innovation, compassion, excellence, and community service.
How to Apply
Interested candidates are invited to submit their:
✅ Resume
✅ Cover Letter
Email: [email protected]
We thank all applicants for their interest, however, only candidates selected for an interview will be contacted.
Pay: $48,408.74-$65,000.00 per year
Benefits:
- Dental care
- Extended health care
- Mileage reimbursement
- On-site parking
- Wellness program
Work Location: In person
