Digital Marketing Specialist
About Us
HD Bio Packaging is one of Canada's leading food packaging suppliers, serving restaurants, cafés, bakeries, supermarkets and chain businesses across Canada and the United States. Our business is growing rapidly through brand-driven marketing, Shopify, Amazon, AI-powered content and custom printing. We're looking for someone who enjoys branding, digital marketing and technology, and wants to grow together with our team.
At HD Bio Packaging, you'll lead brand storytelling and digital marketing — and use that to drive traffic and growth across Shopify, Amazon, Sales team and beyond. If you're passionate about learning, taking ownership, solving problems and trying new ideas, we'd love to hear from you.
What You'll Do
Digital Marketing & Content
- Plan and produce content across Instagram, LinkedIn, Facebook, TikTok, and Xiaohongshu to grow brand visibility and attract new customers
- Develop storytelling content — customer stories, sustainability stories, factory/production stories — that builds brand credibility
- Understand paid traffic logic; manage and optimize ad campaigns across social platforms
- Support PR-style content: new product announcements, trade show recaps, case studies
- Manage and optimize Meta advertising campaigns
- Create and manage email marketing campaigns and automated flows
- Analyze traffic and campaign performance using GA4 and other analytics tools
Driving Growth Across Channels
- Use brand content and campaigns to drive traffic to Shopify and Amazon, supporting new product launches and merchandising
- Coordinate with the Sales team to align marketing content with sales priorities and promotions
- Recommend new ideas that drive measurable business results across e-commerce and sales channels
What We're Looking For
We're looking for someone who is:
- Comfortable working in a fast-growing environment
- A strong team player with a positive attitude
- Creative thinker with strong written and visual storytelling ability
- Eager to learn AI tools and adapt to evolving digital trends
- Collaborative team player who thrives in a multi-task environment
Requirements
- 2+ years of experience in Digital Marketing, Branding, or Content Marketing
- Proven experience managing social media accounts and producing content preferred
- Familiar with platform algorithms and content formats on TikTok, Instagram, and Facebook
- Some hands-on experience with paid advertising (Meta Ads, Google Analytics, etc.) is an asset
- Strong English communication skills
- Mandarin or Cantonese required
Nice to Have
- Shopify or Amazon or other Ecommerce platform experience
- Klaviyo
- Canva / CapCut
- ChatGPT or other AI tools
- SEO knowledge
- Experience with brand guidelines, storytelling or PR content
Work Location
Richmond, BC
Full-time
In-person
Job Type: Full-time
Pay: $60,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- Paid time off
Experience:
- Digital marketing: 2 years (required)
- Shopify: 1 year (required)
Language:
- Mandarin or Cantonese (required)
Work Location: In person
