Company Overview
'Obsidian Group Inc. is a management company focused on developing, marketing, and managing hospitality and real estate interests. We are one of Canada’s leading, fastest growing and most progressive hospitality companies. We love hospitality, and as a restaurant operator, we are rapidly expanding our restaurant outlets across Canada. Our passion for hospitality can be experienced in any of our franchise outlets whether it be Roadhouse, Coffee Culture, or other brands. Join us and become part of a passionate team of professionals who share an entrepreneurial spirit, providing dedicated service to our franchisees while helping them drive profitability.'
Responsibilities
Develop compelling graphics and visual assets using Adobe Creative Suite to support marketing campaigns and promotional materials.
- Produce, edit, and manage engaging social media content, including short-form videos using CapCut, ensuring consistent brand messaging across platforms.
- Handle marketing administrative duties including campaign scheduling, project tracking, documentation, and invoicing coordination with accounting departments.
- Perform detailed market and food trend research; generate analytical reports to guide business strategies and support product R&D with culinary and innovation teams.
- Maintain the content and assets library to ensure all files are organized and accessible.
- Collaborate closely with sales, operations, and creative teams for marketing-business alignment.
- Show elevated passion and motivation for the assigned brand with a focus on increasing sales and expansion.
- Coordinate strategy management with teams to ensure brand consistency.
- Build relationships with customers, industry professionals, and media to enhance brand recognition.
- Stay current with digital technology trends and propose new engagement ideas.
- Contribute to the development and implementation of national and regional marketing communications programs.
- Ensure consistent restaurant image, appearance, and retail merchandising standards.
- Maintain franchise compliance regarding dealings with franchisees, suppliers, and manufacturers per Franchise Agreement.
- Produce regular marketing reports on franchise and company-operated units’ activities and standards.
- Ensure proper use of logos, trademarks, colors, and registration in all marketing and advertising.
- Assist in coordinating pre-opening and opening marketing activities for new units.
- Assist franchisees with development and execution of Local Store Marketing (LSM) plans, including community involvement and local initiatives.
- Review and implement local store marketing and promotions across all units.
- Create routine email blasts and manage delivery to lead databases.
- Design and implement all public-facing marketing materials for seasonal promotions, limited-time offers (LTOs), and charity collaborations.
- Provide management with advertising creative recommendations, competitive research, consumer and product insights, and campaign reporting.
- Engage in social marketing, including program development and influencer collaboration.
- Ensure proper distribution of marketing materials and accurate invoicing per location.
- Manage supplier, printer, and media relations to optimize costs.
- Assist in executing social media strategies through research, benchmarking, messaging, and audience targeting.
- Assist in generating, editing, publishing, and share daily content that fosters community engagement.
- Assist in monitoring and optimizing social media accounts across platforms such as Google, Facebook, Instagram, Twitter, Snapchat, Yelp, TikTok, YouTube, etc.
- Enforce social media policies and create editorial calendars with allocated budgets to maximize engagement.
- Capture and analyze social data, generate reports for leadership, and execute new strategies.
- Organize and participate in events to build community and brand awareness.
- Assist accounting with invoices, budgets, and financial reconciliations.
- Maintain ongoing professional development in relevant marketing and hospitality fields.
- Perform additional duties as assigned.
'
Job Types: Full-time, Permanent
Pay: $50,000.00-$55,000.00 per year
Benefits:
- Dental care
- On-site parking
Work Location: In person
