Job Overview
We are seeking a detail-oriented and analytical SEO Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, and enhance overall online presence. This role requires a strong understanding of search engine algorithms, keyword research, and technical SEO best practices. The SEO Specialist will work closely with content creators, web developers, and marketing teams to optimize website performance across various platforms, including WordPress and e-commerce sites. A passion for digital marketing and staying current with industry trends is essential to succeed in this position.
Responsibilities
- Conduct comprehensive keyword research to identify high-impact search terms relevant to our industry and target audience.
- Optimize website content, metadata, and structure to improve search engine rankings and user experience.
- Utilize tools such as Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager to monitor website performance and identify areas for improvement.
- Implement technical SEO enhancements including HTML, CSS, JavaScript modifications, and schema markup to ensure website accessibility and crawlability.
- Manage and update content on WordPress platforms, ensuring SEO best practices are consistently applied.
- Analyze website traffic patterns and user behavior data to inform ongoing SEO strategies.
- Collaborate with content creators to develop optimized blog posts, landing pages, product descriptions, and other digital assets.
- Stay informed about the latest SEO trends, algorithm updates, and industry changes to adapt strategies accordingly.
- Assist in developing digital marketing campaigns that integrate SEO with other channels such as social media and paid advertising.
Qualifications
- Proven experience in SEO optimization within a digital marketing or e-commerce environment.
- Strong knowledge of HTML, CSS, JavaScript, and WordPress platform management.
- Proficiency with analytics tools including Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager.
- Solid understanding of keyword research techniques and metadata optimization strategies.
- Familiarity with technical SEO best practices for improving site speed, mobile responsiveness, and crawlability.
- Experience with digital marketing concepts such as content strategy, metadata management, and user engagement metrics.
- Excellent analytical skills with the ability to interpret data insights into actionable recommendations.
- Strong communication skills to collaborate effectively across teams and present findings clearly. Join our team as an SEO Specialist to help elevate our online presence through innovative strategies rooted in data-driven insights!
Job Types: Part-time, Freelance
Pay: $17.20-$35.00 per hour
Work Location: Hybrid remote in Toronto, ON (Toronto District)
