About Psiphon
Psiphon is a Canadian technology company and the maker of Psiphon VPN, an internet freedom tool built to help people access the open internet, protect their privacy, and browse without restriction. Headquartered in Toronto, Psiphon operates a hybrid work environment with a global team and a user base spanning more than 150 countries and territories. We're committed to building technology that promotes access to information, privacy, and digital freedom.
Position Summary
Psiphon is seeking an experienced Senior Manager, Marketing & Growth to lead the marketing strategy and execution for our global consumer VPN products, with a focus on our commercial user base.
Reporting to the Director, Product & Growth, you will be responsible for marketing strategy, growth initiatives, budget management, and performance reporting while working closely with Engineering, Product, Design, and Insights & Analytics. You'll play a key role in shaping how Psiphon reaches and engages users around the world while continuing to evolve our marketing capabilities as the organization grows.
Key Responsibilities
Strategy & Growth
- Own Psiphon VPN's marketing strategy for a global audience with varied user needs
- Plan and execute growth initiatives across paid acquisition, content, app store marketing, and partnerships
- Develop go-to-market plans for product launches and major releases
- Drive improvements in acquisition, engagement, retention, and conversion
Budget & Performance
- Own and allocate the marketing budget across channels and initiatives
- Partner with Insights & Analytics to build attribution, reporting frameworks, and dashboards
- Analyze performance, balancing measurable outcomes with judgment where attribution is limited
- Report performance, insights, and recommendations to senior leadership
Cross-Functional Partnership
- Work closely with Engineering, Product, Design, and Project teams to keep marketing aligned with product strategy and priorities
- Support the product lifecycle from launches through ongoing growth
- Coordinate external agencies, vendors, and marketing partners as needed
Brand & Function Building
- Own Psiphon's presence on the Apple App Store and Google Play, including ASO
- Monitor brand reputation across app stores, social media, and VPN review sites
- Help build the processes and reporting structures of a growing marketing function
Qualifications
Required
- 7+ years of progressive marketing experience with real ownership of strategy, execution, and budget
- Experience leading paid acquisition or growth marketing for a consumer app, digital product, or subscription service
- Comfortable managing and being accountable for a significant marketing budget
- Strong grasp of marketing analytics and attribution, with the judgment to know what's measurable vs. inferred
- Proven track record partnering with Engineering, Product, and Design teams
- Excellent written and verbal communication, including with non-marketing stakeholders
- Comfortable in a fast-paced, entrepreneurial environment with evolving priorities
- Based in the GTA or willing to relocate; must be able to work in-office 3+ days/week
Nice to Have
- Experience marketing across multiple international markets
- Experience with VPN, cybersecurity, privacy, or digital rights products
- Familiarity with App Store Connect and Google Play Console
- Interest in internet freedom, privacy, or digital human rights
Application Requirements
Please submit a resume and cover letter. In your cover letter, tell us about:
- Your experience leading marketing strategy for a consumer product or application
- A growth marketing initiative or campaign you've owned and the results achieved
- Your experience partnering with Product, Engineering, or Design teams
- Why you're interested in Psiphon's mission and this opportunity
Job Type: Full-time
Pay: $100,000.00-$140,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
Work Location: In person
