Location
Edmonton, Alberta
Full job description
Title: AV Lead Sales Representative
Department: AUDIO/VIDEO
Location: Remote
Report to: Call Center Manager and Operations Director
Shift: 8a.m-8p.m., Monday–Friday (hours may vary depending on call center requirements).
Wage: To be discussed at the interview, starting at $17.00
POSITION SUMMARY:
The Lead Generation Specialist is responsible for identifying, qualifying, and nurturing potential customers to drive sales growth. This role focuses on creating and implementing strategies to generate high-quality leads through various channels, including digital marketing, outbound sales outreach, content marketing, and referrals. The Lead Generation Specialist works closely with the sales and marketing teams to ensure a seamless handoff of qualified leads and contribute to the overall customer acquisition goals.
Key Responsibilities:
- Lead Research & Identification: Conduct thorough market research to identify businesses or individuals in need of A/V products or services, such as system installations, A/V equipment sales, or technical consulting for live events, conferences, and entertainment.
- Lead Qualification: Evaluate leads based on criteria such as project scale, budget, specific A/V needs, decision-making timelines, and technical requirements to ensure they are ready for further engagement by the sales team.
- Outreach & Engagement: Initiate contact with potential customers through multiple channels (email, phone, social media, webinars, etc.), introducing A/V products or services, and assessing their needs.
- Solution Matching: Collaborate with potential customers to understand their audio/video requirements, and recommend appropriate solutions tailored to their objectives.
- Lead Nurturing: Maintain communication with leads over time, providing additional information, answering inquiries, and keeping them engaged through educational content, demos, and follow-ups.
- CRM & Database Management: Use CRM tools (such as WIX or SLACK) to track interactions, update lead status, and ensure smooth handoffs to the technicians team when a lead is qualified.
- Collaboration: Work closely with the sales and marketing teams to ensure alignment of messaging, promotional campaigns, and strategies designed to attract leads in the audio/video market.
- Reporting & Analysis: Track and analyze lead generation metrics, such as conversion rates, source channels, and engagement levels, and adjust strategies accordingly to improve outcomes.
- Product Knowledge: Stay current with trends in A/V technology, products, and market demands to effectively communicate and engage with potential customers.
Key Skills & Qualifications:
- A/V Industry Knowledge: Familiarity with audio/video technologies, products, and systems such as sound equipment, video conferencing tools, integrated A/V solutions, and home automation systems.
- Sales Experience: Proven experience in lead generation or sales in a technical or product-based environment, with a focus on understanding customer needs and recommending appropriate solutions.
- CRM Proficiency: Experience with CRM software (Salesforce, HubSpot, etc.) and lead management tools.
- Effective Communication: Strong verbal and written communication skills to engage potential leads and convey complex A/V solutions in an understandable way.
- Problem-Solving: Ability to assess customer needs and identify tailored solutions from a range of A/V offerings.
- Tech-Savvy: Comfortable discussing A/V technology and understanding customer requirements for customized setups, tv installations, home theatre etc..
- Analytical Thinking: Ability to track, measure, and optimize lead generation performance based on data and insights.
- Customer-Centric Mindset: A strong focus on providing exceptional service and value to prospective clients, ensuring a high level of satisfaction throughout the lead nurturing process.
Desired Attributes:
- Detail-Oriented: Ability to maintain organized records, track multiple leads, and follow up as needed without overlooking any opportunity.
- Proactive: Self-starter who can work independently but also collaborate effectively with the sales and marketing teams.
- Results-Driven: Strong drive to meet or exceed lead generation targets, with an emphasis on quality over quantity.
- Adaptability: Willingness to stay current with the rapidly evolving A/V industry and incorporate new sales strategies and technologies.
SKILLS REQUIRED:
- Sales-oriented, confident, and customer-focused
- Prior call center experience
- Has the highest degree of courtesanship and professionalism to resolve customer issues in one call.
- Good work ethic.
- Excellent phone etiquette and active listening skills
- Excellent verbal and written English communication skills.
- Active listening and multitasking skills
- Must be very dependable and have exemplary attendance and punctuality.
- High school diploma or equivalent
- Must be able to pass a criminal background check.
- Must be proficient in Microsoft software.
- Must be computer savvy.
- Handles complex inquiries independently, utilizing strong listening and problem-solving skills.
- Demonstrates advanced customer service skills on a daily basis.
- Exemplary attendance and punctuality
- Assume ownership of the position and accountability for the information relayed to customers.
- Must be effective and efficient when working in a team environment.
Conducts research and analysis to determine the root of problems and independently makes decisions on how to handle problems or unusual situations, escalating to a manager as needed.
Job Type: Part-time
Pay: From $17.00 per hour
Benefits:
Education:
- Secondary School (preferred)
Experience:
- Retail sales: 1 year (preferred)
- sales: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
