Help Tell the Story of One of Canada’s Most Inspiring Travel Regions
Are you a creative storyteller with a passion for travel, marketing, and digital media? Join Thompson Okanagan Tourism Association (TOTA) as a Marketing & Communications Summer Student and play a hands-on role in showcasing one of British Columbia’s most vibrant tourism regions. This dynamic position offers a unique opportunity to build your marketing portfolio while working on real campaigns, engaging with media, and collaborating with industry partners across the region.
About the Role
The Marketing & Communications Summer Student is responsible for supporting and enhancing the TOTA brand across digital, social, and traditional media channels. This role blends creativity, strategy, and relationship-building—giving you exposure to everything from social media management and content creation to media relations and campaign execution.
What You’ll Do
Digital Strategy & Content Management
- Manage day-to-day social media posting and engagement across consumer and corporate channels
- Maintain and update website content, including blogs and user experience improvements
- Upload and organize photo and video assets in Digital Asset Management (DAM) systems
- Support and execute paid advertising campaigns across search and social platforms
Creative & Graphic Design
- Design digital and print marketing materials, including ads, brochures, and presentations
- Develop and maintain templates in Canva and Adobe Creative Suite
- Create engaging content for platforms such as Instagram, Facebook, and TikTok
Media & Public Relations
- Assist in responding to media inquiries alongside the Marketing Communications Manager
- Help develop media pitches and contribute to quarterly media newsletters
- Support the coordination, planning, and occasional hosting of media visits and FAM tours
Tourism & Industry Support
- Assist with itinerary development based on TOTA guidance
- Support conference preparation and follow-up
- Contribute to building a database of export-ready tourism businesses, including outreach and potential on-site visits
What You Bring
- Currently studying marketing, communications, tourism, or a related field
- Experience or training in media relations is considered an asset
- Experience managing paid ad campaigns (Meta Ads Manager, Google Ads) is required
- Demonstrated proficiency in Adobe Creative Cloud (Photoshop, InDesign) and/or Canva
- Strong writing, storytelling, and content creation skills
- Confidence networking and building relationships with stakeholders and media
- Working knowledge of social media platforms and digital marketing tools
- Demonstrated graphic design abilities
- Strong organizational skills with the ability to manage multiple priorities
- Ability to analyze data and present insights clearly
- Excellent communication and interpersonal skills
Why Join TOTA?
- Gain hands-on experience across multiple areas of marketing and communications
- Build a professional portfolio with real campaigns and creative work
- Connect with tourism operators, media, and industry leaders
- Work in a collaborative, innovative environment with a passionate and supportive team
Pay: $19.00 per hour
Application question(s):
- This is a Canada Summer Jobs funded position: Are you between the ages of 15 and 30 as of the start of employment?
- This is a Canada Summer Jobs funded position: Are you a Canadian citizen, permanent resident or a person to whom refugee protection has been conferred under the Immigration and Refugee Protection Act?
- This is a Canada Summer Jobs funded position: Do you have a valid Social Insurance Number (SIN) and are you legally entitled to work in Canada?
Work Location: In person
