Aspen thrives on taking on the biggest heavy haul design and manufacturing challenges in North America. Ready to roll where others fear to tread, the Aspen approach is built on a foundation of tenacity, perseverance, and unwavering determination – just like the people who use them. Aspen is a growing business looking for people with energy, drive and passion to contribute to our team.
Marketing Specialist
Location: Leduc, AB
Employment Type: Full-Time
Aspen Custom Trailers is a leading manufacturer of heavy haul trailers serving the specialized transportation, forestry, energy, mining and construction industries. Our transporters are trusted by heavy haulers for their durability, innovation, and performance. We operate in the B2B capital goods sector, where building strong relationships and delivering value to our customers is key.
We are looking for a creative, detail-oriented Marketing Specialist to join our small team. This role reports directly to the head of Marketing and plays a central role in promoting our brand, creating content, driving lead generation, and supporting our sales team through engaging and impactful marketing initiatives.
Are you interested in rolling up your sleeves and getting things done? Have a few years of B2B marketing experience under your belt? If so, you’re the candidate we’re looking for!
Key Responsibilities:
Content Creation: Develop compelling written and visual content for digital channels, brochures, product sheets, and presentations.
Tradeshow Planning & Logistics: Coordinate event participation, including booth design, shipping, on-site set up and tear down, and post-event follow-up.
Digital Marketing: Execute campaigns across email, social media, and paid channels to increase brand awareness and generate leads.
Lead Generation & CRM Management: Implement strategies to capture and nurture leads, maintain accurate CRM data, and support the sales team with timely, qualified opportunities.
Brand Consistency: Ensure all marketing materials and campaigns align with our brand identity and tone.
Qualifications
- Diploma in Marketing, Communications, or a related field
- 3+ years of marketing experience, ideally in a B2B or capital goods manufacturing environment
- Strong writing, editing, and design sensibilities
- Proficiency in Microsoft Suite, Canva, and other design tools
- Experience with CRM systems and email marketing platforms
- Proven ability to plan and manage tradeshows or similar events
- Excellent project management and organizational skills with attention to detail
- Comfortable working in a collaborative, fast-paced environment
- Ability to travel within North America
What We Offer
Benefits
- Competitive Wages
- Extended Health Card & Dental Benefits
- AD & D, Life, STD and LTD Disability Benefits
- Employee and Family Assistance Program (EFAP)
- RRSP
- Company supplied PPE Equipment
- Great work life balance
- Year round work
- Stable career
- Flexible work hours
- Some travel within Candada and the USA
Why us?
Competitive pay, growth opportunities, and the chance to market some of the toughest, most innovative equipment in the industry.
Apply now: [email protected]
Apply now to join North America’s premier supplier of heavy haul transportation equipment! Aspen Custom Trailers is a fast-paced, entrepreneurial company poised for significant ongoing growth. Thank you for your interest in Aspen Custom Trailers. Only applicants selected for an interview will be contacted. If you would like to know more about Aspen, please visit www.aspentrailer.com
