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The Senior Manager, Digital Marketing & Web Experience will lead a design, content, and digital communications team dedicated to creating exceptional customer-facing experiences for Direct Energy Canada. Reporting to the Director of Brand Marketing and Creative, this role demands strong business acumen, analytical expertise, and collaboration across teams. The ideal candidate will lead the strategy, performance, and optimization of directenergy.ca while ensuring brand alignment and high-quality content across all digital platforms, including the online shopping experience, authenticated account platform, and mobile app.
This role owns the digital experience from discovery and consideration, driving prospects and customers through to conversion and retention channels (platforms owned by the digital team), driving measurable business outcomes through content, email, and website performance. The Senior Manager will partner closely with Product, Digital, and Customer Experience teams to execute acquisition and retention strategies, optimize performance, and continuously improve the customer journey.
Essential Duties/ Responsibilities:
Act as primary owner of the directenergy.ca website, ensuring performance, governance, and continuous improvement.
Drive and contribute to achievement of KPIs including conversion rates, enrollments, engagement, and customer experience metrics.
Drive exploration and adoption of emerging digital tools, platforms, and AI-driven capabilities, staying current on industry trends to continuously improve team effectiveness and customer outcomes.
Lead implementation of advanced SEO practices, including structured data and schema, to enhance content discoverability, support generative search experiences, and improve overall digital performance.
Ensure consistency of brand, messaging, and content across all platforms including web, app, and account experiences.
Leadership experience with enterprise-level CMS platforms.
Successful experience building and implementing omni-channel personalization at scale in a B2C context, with tools like Adobe Journey Optimizer.
Demonstrated strong stakeholder management abilities, detailed analysis and reporting skills
Experience in high-volume B2C industries such as utilities, telecom, financial services, or subscription services is an asset.
NRG Energy is committed to providing broad access to employment opportunities for diverse job seekers, and to ensuring our workforce represents the diverse communities we serve. We abide by human rights legislation and accommodate applicants and employees in accordance with applicable law.
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DEML employs individuals in the Provinces of Alberta, Ontario, British Columbia, and Saskatchewan. We regret that we will be unable to hire you for this role if your regular remote work location is not within one of these listed provinces. Please reach out to [email protected] if you have any questions.
