Location: Pickering, ON (Monday–Friday, In Office)
Schedule: Core business hours with occasional evenings and weekends required for events, launches, content production, and time-sensitive business initiatives
Employment Type: Full-Time, Permanent
Compensation: $70,000 + bonus based on KPIs and team sales milestones
ABOUT FRASER & CO.
Fraser & Co. is a luxury real estate team serving Durham Region and Toronto’s east-end market. Led by Michelle Fraser, a RE/MAX Circle of Legends and Pinnacle Award recipient, the business is built on exceptional client service, strategic marketing, and a commitment to excellence.
We are seeking a Brand & Marketing Lead to own and elevate the Fraser & Co. brand across digital, print, social media, events, and lead generation initiatives. This is a leadership role for someone who combines strong creative instincts with operational discipline and understands how marketing contributes directly to business growth.
WHY THIS ROLE IS DIFFERENT
You will work directly with leadership and play a key role in shaping the future of a premium real estate brand. This role offers meaningful ownership, exposure to strategic decision making, professional development opportunities, and the ability to create measurable business impact.
KEY RESPONSIBILITIES
- Lead brand consistency across all marketing channels
- Develop and execute marketing campaigns aligned with business goals
- Oversee content strategy across social media and digital platforms
- Manage website, email marketing, and lead generation initiatives
- Work alongside a dedicated graphic designer and videographer/photographer, coordinating projects, timelines, and creative direction
- Produce hands-on design work when needed across digital and print
- Manage external vendors and creative partners
- Track performance metrics and marketing ROI
- Support recruiting and brand growth initiatives
- Manage marketing budgets and project timelines
REQUIRED EXPERIENCE & SKILLS
Experience
- Minimum 5 years of marketing, brand management, or creative leadership experience
- Proven success executing marketing campaigns and initiatives
- Experience in luxury real estate, hospitality, luxury retail, design, fashion, or premium brands preferred
Technology & Marketing Tools
- Canva
- Adobe Creative Suite or equivalent
- CapCut or video editing platforms
- CRM and email marketing platforms
- Analytics and reporting tools
- Social media management platforms
AI & Productivity
- Comfortable using ChatGPT, Claude, or similar AI tools
- Ability to leverage AI for content creation, research, workflow optimization, and productivity
Professional Skills
- Strong written communication and copywriting skills
- Excellent project management and organization
- Strategic thinking with hands-on execution ability
- Ability to manage multiple priorities and deadlines
CONSIDERED AN ASSET
- Real estate marketing experience
- Luxury Presence website experience
- SEO and digital advertising knowledge
- Event marketing and sponsorship experience
- Experience working within EOS (Entrepreneurial Operating System)
- Hands-on design ability in Canva or Adobe Creative Suite
- Experience managing creative vendors or teams
WHAT WE OFFER
- Competitive salary plus bonus based on KPIs and team sales milestones
- Extended health and dental benefits
- Professional development support, conferences, and training
- Access to industry leaders and mentorship opportunities
- Modern marketing technology stack and resources
- Opportunity to help shape and grow a premium real estate brand
FIRST 90 DAYS
- Learn the Fraser & Co. brand and current marketing ecosystem
- Audit existing marketing channels and identify opportunities
- Develop a strategic marketing roadmap
- Launch and measure marketing initiatives
- Establish performance reporting and key marketing metrics
HOW TO APPLY
Please submit:
- Resume
- Portfolio or examples of work
- A brief note sharing a brand you admire and why
Pay: From $70,000.00 per year
Benefits:
- Company events
- Dental care
- On-site parking
Application question(s):
- Please provide your portfolio or examples of work.
- Please briefly share a brand you admire and why.
Work Location: In person
