Vice President, Brand, Strategy & Partnerships
The Opportunity
The YMCA of Simcoe/Muskoka is in search of a Vice President, Brand, Strategy & Partnerships (Vice President) to advance the mission and vision of the Association by growing brand awareness and trust; building and stewarding strategic partnerships; and driving and monitoring strategic plan outcomes. The Vice President will play a pivotal role in ensuring the Association remains responsive and future-ready, applying strategic foresight to anticipate trends and opportunities, safeguarding and strengthening the YMCA’s brand and public profile, and acting as a collaborative manager of change
Reporting to the President & CEO and as a critical member of the leadership team, the Vice President will work closely with colleagues to continuously assess the landscape to identify strategic opportunities and risks for the Association. As an experienced and highly strategic leader, the Vice President will serve as a thought partner across the organization in recognition and pursuit of initiatives that advance the YMCA of Simcoe/Muskoka’s mission and core strengths.
The Vice President will lead the translation of strategy into action, working collaboratively to enable and support colleagues in delivering operational activities aligned with the strategic plan. By coordinating efforts across the organization, the Vice President will help to identify synergies, drive efficiencies, build momentum and ensure a consistent and credible brand presence across all activities and communications
Key Responsibilities
Leadership & Strategy
Contribute as a member of the Leadership Team, supporting strategic planning and organizational decision-making
Translate strategic priorities into actionable plans and support implementation across the Association
Foster collaboration and alignment across departments to advance organizational goals
Brand & Communications
Provide strategic oversight of brand, marketing, and communications
Strengthen the YMCA’s public profile and reputation across the communities we serve
Ensure consistent, credible, and values-aligned messaging across all platforms
Strategic Planning & Performance
Support the development and implementation of the Association’s strategic and annual operating plans
Establish and monitor performance measures, dashboards, and key metrics
Leverage data and insights to support decision-making and continuous improvement
Partnerships & Government Relations
Build and sustain strategic partnerships with community, corporate, and government stakeholders
Support coordinated government relations efforts across the Association
Identify opportunities that advance the YMCA’s mission and long-term sustainability
Qualifications
Progressive senior leadership experience in strategy, partnerships, brand, or related areas
Proven ability to build and sustain high-level partnerships across sectors
Experience translating strategy into actionable plans with measurable outcomes
Strong leadership, team development, and change management capabilities
Expertise in brand stewardship, communications, and reputation management
Strong analytical and decision-making skills, with a data-informed approach
Exceptional interpersonal and relationship-building skills
Post-secondary education in a relevant discipline or equivalent experience
Compensation & Work Model
Salary range: $150,000 – $170,000
Competitive benefits package, including health benefits, participation in a Registered Pension Plan (RPP), and YMCA membership
Hybrid work model with travel across YMCA locations as required
About the YMCA of Simcoe/Muskoka
The YMCA of Simcoe/Muskoka is a charity dedicated to building healthier, stronger communities by promoting physical, mental, and social well-being for all. We serve over 64,000 individuals across Simcoe County, Muskoka, and Parry Sound through a wide range of inclusive and affordable programs and services.
For Additional Information
For a comprehensive overview of the role, including full responsibilities, qualifications, and other key details, please refer to the Executive Brief linked below.
How to Apply
KCI Search + Talent has been retained to conduct this leadership search.
To view the full Executive Brief and apply, please visit:
https://kciphilanthropy.com/wp-content/uploads/2026/04/YMCA-of-SM-Executive-Brief-APR2026.pdf
All applications and inquiries should be directed to:
[email protected]
Please note: Applications submitted through Dayforce will not be considered. Candidates must apply directly through KCI Search + Talent.
This role is for an existing vacancy that is available or will be available at the time of fulfillment. We wish to express our appreciation to all applicants for their interest in this position; however, only candidates selected for an interview will be contacted.
The YMCA of Simcoe/Muskoka is committed to fair and accessible employment practices. Our goal is a diverse, inclusive workforce that reflects the communities we serve. Each step of our recruitment process is human-led; we do not use artificial intelligence (AI) or automated screening tools. Individuals needing employment accommodation in the hiring process or job postings in an alternative format may contact the People and Culture department at
[email protected].
In keeping with our commitment to child and youth safeguarding, job offers are contingent on the successful completion of a Police Records Check and employment reference checks. Police Records Checks are reviewed on an individual basis and the offense(s) - if any - is considered in the decision-making process in relation to the requirement of working with children, therefore not eliminating all candidates with a record from being offered a position. Police Records Checks must be renewed every three years.
