Overview
North Toronto Surgical is seeking a qualified and experienced Marketing Coordinator to join our team. This is a full-time permanent position requiring a unique combination of marketing expertise, digital skills, and healthcare communication experience.
Duties
- Develop and implement marketing and communication strategies to promote the clinic's services to existing and prospective patients
- Plan, manage and optimize digital campaigns across Meta Ads and Google Ads
- Execute SEO and GEO strategies and monitor analytics to improve online visibility and lead generation
- Create and manage digital and print marketing materials using accurate medical and clinical terminology
- Maintain and update clinic websites using Wix, Squarespace and WordPress
- Manage CRM systems and automation workflows using Brevo to support patient communication and retention
- Act as the primary liaison for Spanish-speaking patients ensuring accurate medical communication
- Contact prospective patients, respond to inquiries and coordinate appointment bookings
- Support patient intake by collecting relevant clinical and demographic information
- Develop patient education materials aligned with clinical accuracy and healthcare standards
- Collaborate with physicians and clinical staff to ensure all communications are medically appropriate
Qualifications
- Bachelor's degree in Communications, Marketing or related field
- Minimum 5 years of experience in marketing
- Experience with SEO, GEO, Analytics, Meta Ads, Google Ads and CRM platforms including Brevo
- Proficiency in Wix, Squarespace, WordPress, Search Atlas and Canva
- Knowledge of medical terminology considered an asset
- Bilingual English/Spanish required to serve the clinic's Spanish-speaking patient population
- Prior experience in Google Analytics or similar analytics platforms is preferred.
Pay: $73,500.00 per year
Benefits:
Education:
- Bachelor's Degree (required)
Experience:
- Content creation: 5 years (required)
- Marketing: 5 years (required)
Language:
Work Location: In person
