About Business and Technical Training College Inc.
Business and Technical Training College is a registered Private Career College in Ontario dedicated to delivering high-quality, career-focused education that prepares students for success in today's workforce.
As the College continues to expand its career training programs, we are seeking a highly creative and strategic Content Marketing Specialist to lead our digital content initiatives and strengthen our brand presence across social media platforms.
If you are passionate about storytelling, social media trends, video content strategy, and building engaging digital campaigns that generate real results, we'd love to hear from you.
Job Overview
This is not a traditional digital marketing role.
We are looking for a creative marketing professional who understands how modern social media works and knows how to create content that captures attention and drives engagement.
You will be responsible for developing content strategies, identifying trending ideas, planning premium video productions, coordinating with video editors and graphic designers, and growing the College's digital presence across multiple social media platforms.
This posting is for a currently vacant position at Business and Technical Training College Inc.
Duties
- Develop and execute creative content marketing strategies that increase brand awareness, student engagement, and admissions.
- Research trending social media content, viral video formats, platform algorithms, audio trends, and emerging digital marketing techniques across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Conceptualize, script, and create engaging short-form and long-form video content for student recruitment, brand awareness, and promotional campaigns.
- Develop creative concepts, storyboards, and production briefs for video editors, graphic designers, photographers, and other creative professionals.
- Coordinate with internal teams and external creative partners to produce premium-quality marketing content aligned with the College's brand standards.
- Conduct ongoing competitor analysis to identify successful marketing strategies, content opportunities, and emerging industry trends.
- Plan and coordinate video shoots, including locations, talent, scripts, interview questions, and production schedules.
- Capture high-quality photo and video content during campus events, student activities, workshops, graduations, employer visits, and community outreach initiatives.
- Review completed videos, graphics, thumbnails, captions, and creative assets, providing clear feedback to ensure high-quality deliverables and brand consistency.
- Develop platform-specific content strategies tailored to Facebook, Instagram, TikTok, LinkedIn, and YouTube to maximize engagement and audience growth.
- Plan, schedule, and publish content across the College's social media channels while maintaining a consistent brand voice and visual identity.
- Monitor social media analytics, audience insights, engagement metrics, and campaign performance, and recommend improvements based on data and industry trends.
- Engage professionally with prospective students and followers by responding to comments, messages, and inquiries across social media platforms.
- Collaborate with Admissions, Academic, Career Services, and Leadership teams to identify compelling stories and transform them into engaging digital content.
- Stay current with AI-powered marketing tools, content creation technologies, platform updates, and digital storytelling best practices.
- Manage multiple campaigns and content production timelines while meeting deadlines in a fast-paced environment.
- Represent the College at campus events, employer events, community outreach initiatives, and promotional activities to create engaging marketing content.
Qualifications
- Bachelor's degree or diploma in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
- Minimum 5+ years of experience in content marketing, social media marketing, digital communications, or a similar role.
- Proven experience developing successful content strategies across Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Proficiency with Adobe Creative Suite, Canva, CapCut, or similar tools
- Strong understanding of current social media trends, platform algorithms, audience engagement strategies, and content performance metrics.
- Experience planning and coordinating professional video productions.
- Ability to develop creative concepts, write compelling scripts, and produce effective content briefs.
- Experience managing creative projects involving video editors, graphic designers, photographers, or external agencies.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Strong project management, organizational, and time management skills.
- Ability to work independently while collaborating effectively with cross-functional teams.
Why Join Business and Technical Training College Inc.
- Opportunity to contribute to a growing, student-focused educational institution
- Play a key role in shaping the College's digital brand and marketing strategy.
- Hands-on role with meaningful impact on branding and student recruitment
- Supportive, collaborative, and professional work environment
How to Apply
Interested candidates are required to submit:
- Resume
- Cover letter
- A portfolio showcasing your work, including social media campaigns, content strategies, video concepts, scripts, creative briefs, or other marketing projects that demonstrate your ability to develop engaging digital content
No artificial intelligence (AI) is used to screen or assess applicants for this position.
We are committed to building an intentionally inclusive environment that engages, supports, and empowers diversity and belonging in the workplace and communities we serve. We are proud to be an equal opportunity employer and welcome applications from candidates regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Applicants with disabilities may notify us at [email protected] of any reasonable accommodations needed to support your participation in the recruitment process.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Pay: $40,500.00-$42,500.00 per year
Application question(s):
- Do you have any professional experience creating Social Media videos ?
- Will you be able to reliably commute to 1280 Finch Avenue West, North York, ON M3M 1A9 for this job?
- Have you developed and executed a social media content strategy for an organization or brand?
Education:
- Bachelor's Degree (required)
Experience:
- Content marketing: 3 years (required)
Work Location: In person
