Company: EC Master Inc.
Product: AEMPRO – AI-Native Operating Platform for Engineering Firms
Location: Toronto, ON / Richmond, BC
Employment Type: Full-time, permanent
Salary: CAD $60,000–$80,000 per year, based on experience and demonstrated capability
Travel: Periodic travel within Canada and potentially the United States
About EC Master
EC Master Inc. is developing AEMPRO, an AI-native operating platform designed for engineering consulting and other project-based professional-services firms.
AEMPRO combines ERP data, business workflows, organizational knowledge and AI agents to improve proposal development, project execution, document review, communications, resource planning and management decision-making.
We are preparing AEMPRO for market introduction and are seeking a capable Product Marketing and Market Development Manager to help position, demonstrate and promote the platform.
The Role
This position will work closely with the founder and product team to translate AEMPRO’s technical capabilities into a clear and compelling business message.
The successful candidate will help identify target customers, refine product positioning, develop marketing content, conduct customer discovery, deliver product demonstrations and build an early-stage customer pipeline in Canada and the United States.
Key Responsibilities
- Develop and refine AEMPRO’s product positioning, value proposition and key messages.
- Identify target customer segments and develop ideal customer profiles and buyer personas.
- Translate technical AI and ERP functionality into clear business benefits for engineering-company owners and managers.
- Conduct customer and market research, including customer interviews, competitor analysis and industry trend monitoring.
- Prepare product presentations, demonstration scripts, brochures, case studies, website content, LinkedIn content and other marketing materials.
- Deliver confident product demonstrations, webinars, presentations and industry-event sessions.
- Support roadshows, conferences, customer meetings and product-launch activities.
- Build and maintain a structured pipeline of prospective customers, pilot users and strategic partners.
- Conduct professional outreach through LinkedIn, email, industry associations and other relevant channels.
- Track customer feedback, objections and market requirements and communicate them clearly to the product team.
- Establish practical marketing metrics and regularly report progress, results and recommended next steps.
- Use AI tools extensively for research, content development, customer analysis, meeting preparation and campaign execution.
Required Qualifications
- Three or more years of relevant experience in product marketing, B2B marketing, market development, customer success, strategic partnerships or business development.
- Bachelor’s degree in marketing, business, communications, technology, engineering, economics or a related discipline.
- Excellent spoken and written English.
- Strong presentation skills and confidence communicating with business owners, senior managers and technical professionals.
- Ability to understand a complex technical product and explain it in simple, persuasive business language.
- Demonstrated ability to take ownership of initiatives and follow them through to completion.
- Strong research, writing, organization and stakeholder-management skills.
- Practical experience using modern AI tools in professional work.
- Comfortable working in an entrepreneurial environment where the product and go-to-market strategy are continuing to evolve.
- Willingness to travel periodically for customer meetings, demonstrations and industry events.
Preferred Qualifications
- Experience marketing B2B SaaS, AI, ERP, project-management software or other business technology.
- Experience in engineering consulting, AEC, construction technology or professional-services software.
- Experience conducting product demonstrations, webinars, conference presentations or customer workshops.
- Experience with customer discovery, product launches, pilot programs or early-stage market development.
- Familiarity with CRM systems, LinkedIn marketing, email campaigns, content marketing and marketing analytics.
- Experience working with founders, technical teams or early-stage companies.
- Mandarin Chinese is an asset.
Personal Attributes
The successful candidate will be:
- Confident, professional and credible in customer-facing situations.
- Commercially minded and able to identify what motivates a customer to act.
- Curious and able to learn unfamiliar technical and industry concepts quickly.
- A strong communicator who listens carefully and does not overpromise.
- Proactive, resourceful and comfortable building a marketing function from an early stage.
- Organized and disciplined in follow-up and pipeline management.
- Able to combine strategic thinking with hands-on execution.
Application
Please submit:
- Your résumé;
- A brief explanation of why your experience is relevant to marketing an AI-native business platform;
- One example of a product, service, campaign or market-development initiative you personally helped promote; and
- Your current location and availability.
Shortlisted candidates will be asked to complete a brief practical exercise involving product positioning and a short customer presentation.
EC Master Inc. is an equal-opportunity employer. Employment decisions are based on qualifications, demonstrated capability and business requirements.
Pay: $60,000.00-$80,000.00 per year
Work Location: In person
