Job Summary
We are seeking a creative and strategic Social Media Specialist to join our dynamic marketing team. In this role, you will develop and execute engaging social media campaigns across various platforms to enhance brand awareness, drive traffic, and increase engagement. The ideal candidate will possess a strong understanding of digital marketing, graphic design, and analytics tools to optimize our online presence. This position offers an exciting opportunity to leverage your expertise in e-commerce, SEO, and social media management to make a meaningful impact on our brand growth.
Responsibilities
- Develop and implement comprehensive social media strategies aligned with company goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
- Create compelling content including graphics, videos, and written posts using Adobe Creative Suite (Photoshop, Illustrator) and graphic design best practices
- Manage social media scheduling and posting using tools like Hootsuite and Buffer (application), ensuring consistent brand messaging
- Monitor social media channels for engagement opportunities, respond to comments and messages promptly, and foster community interaction
- Conduct keyword research and SEO optimization to improve content visibility and search rankings
- Plan and execute targeted Facebook Advertising campaigns to reach specific audiences effectively
- Analyze social media metrics using Google Analytics and platform insights to measure campaign performance and inform future strategies
- Collaborate with the e-commerce team to promote products and special offers through engaging digital content
- Proofread all content for accuracy, clarity, and brand consistency before publishing
- Stay updated on the latest trends in digital marketing, social media algorithms, and industry best practices
Requirements
- Proven experience in digital marketing or social media management with a strong portfolio of successful campaigns
- Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for graphic design purposes
- Familiarity with Hootsuite, Buffer (application), and other social media management tools
- Knowledge of SEO principles, keyword research techniques, and Google Analytics for data-driven decision making
- Experience with Facebook Advertising or other paid social media campaigns is highly desirable
- Strong understanding of e-commerce platforms and strategies for online sales growth
- Excellent proofreading skills with attention to detail in content creation
- Ability to work independently while collaborating effectively within a team environment
- Creative mindset with the ability to generate innovative ideas for engaging digital content
This role is ideal for a passionate digital marketer eager to utilize their skills in a fast-paced environment while contributing to the growth of our brand across multiple online channels.
Pay: $65,000.00-$70,000.00 per year
Ability to commute/relocate:
- Woodbridge, ON: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Experience in Furniture or Fashion Industry
Experience:
- Social media marketing: 4 years (required)
Work Location: In person
