Fresh-Squeezed Legacy, Bold New Chapter
Tropicana Brands Group is a $3B startup aiming to revolutionize the beverage category. Formed in 2022 as a joint venture between PAI Partners and PepsiCo, our portfolio includes iconic brands like Tropicana, Naked, KeVita, Izze, Copella, and Punica. With over 76 years of global leadership in the orange juice category, we’re committed to preserving this legacy while driving innovation in other areas. From reimagining orange juice to creating functional smoothies and driving afternoon refreshments, we are striving to become the undisputed global leader in fresh and chilled beverages.
The Commercial team is essential to Tropicana Brand Group’s success by driving revenue growth, acquiring and retaining customers, and providing valuable market insights. Working closely with other departments to align sales strategies with business goals, help shape pricing and product development and keep the company competitive and responsive to market shifts. By building strong customer relationships, maximizing profitability, and identifying new opportunities for growth, the team contributes to both short-term and long-term success.
Your Next Pour: The Opportunity
This role reports directly to the Tropicana Brands Group (TBG) Canada Head of Commercial & French Operations, with responsibility across Canada. This role will be responsible for standing up Wal-Mart Category Analytics in Canada as well as supporting Commercial Team analytics. He/She will act as the single point category advisor for all the Wal-Mart Canada business. Bilingual with a knowledge of the Wal-Mart systems is a strong asset for this role.
Key relationships in addition to the Group Director Commercial Strategy include.
- WM Category Manager/Buyer.
- WM Retailer Space Management teams.
- Canada Head of Sales and the National Account Managers.
- Wal-Mart Canada Senior Account Manager
- Canada Senior Category Insights Manager.
- Canada Senior Manager, Sales Strategy.
- Canada Senior Manager, PPA/RGM.
- Canada Finance Managers.
- Canada Marketing Managers.
- Wal-Mart US Category/Adviser Management team.
Wal-Mart Canada Analytics:
- Stand up, update and advise Wal-Mart weekly reporting using NielsneIQ and Wal-Mart internal tools (Retail Link).
- Establish, prepare and advise Wal-Mart quarterly business reviews using NielsenIQ and Wal-Mart internal tools (Retail Link).
- Provide planogram recommendations (small, medium and large) that will dictate the execution of the 150 published versions
- Manage Wal-Mart Canada Collaborative Planning, Forecasting and Replenishment (CPFR).
- Manage DC inventory levels
- Influence inbound orders to mitigate fines and maximize WM fill rates.
- Facilitate large pushes in preparation for promotions.
- Improve forecasting.
Commercial Analytics:
- Work with the Senior Category Manager to update, analyze, monitor and report on the performance of the company and its competitors to support the execution of corporate performance management and strategy
- Work with the Senior RGM/PPA Manager to provide deep diving pricing analytics/scenarios using the Buynomics platform.
- Work with the Sales Strategy Manager to support innovation launch and tracking
- Provide support in the preparation of annual business planning documents and the Commercial Growth Forum Meeting (CGF)
Other:
- Serve on projects targeting particular improvement opportunities, as needed.
- Other work as directed.
The Perfect Blend: Experience
- Bachelor's degree in business administration, marketing, or related field.
- At least three years of relevant experience in category management, intelligence analysis, sales or a similar field.
- Excited to influence sales strategy while also rolling up sleeves to conduct hands‑on analytics and drive execution
- Balances speed and accuracy without letting perfection slow progress; comfortable assessing risk and reward to make thoughtful tradeoffs
- Demonstrates a relentless drive for impact and results
- Brings a well‑rounded category management perspective through progressive experience in field sales, category management, and shopper marketing
- Passionate about turning data into actionable insights that drive commercial outcomes
- Comfortable partnering with senior stakeholders to influence sales strategy, align on portfolio tradeoffs, and activate plans in the marketplace
- Tech‑savvy, with experience collaborating with IT to build new solutions and leading change management to ensure adoption
- Embodies the “Grit, Grow, Go!” values that define the TBG culture
- Views this role as a strong developmental opportunity to deepen sales leadership capabilities or broaden experience toward Commercial Strategy
Foundational Ingredients: Requirements
- Bachelor's degree in business administration, marketing, or related field.
- At least three years of relevant experience in category management, intelligence analysis, sales or a similar field.
- Strong analytical and data interpretation skills, with proficiency in Excel and PowerPoint.
- Knowledge of business intelligence software (e.g. Tableau, Power BI, Nielsen IQ, customer databases) preferred.
- Experience in CPG or related industry preferred.
- Strong communication, presentation, and interpersonal skills.
- Bilingual, with a knowledge of the Quebec market preferred.
- Self-starter with strong organizational skills.
- Comfortable working with large datasets and handling complex information.
Perks That Pack a Punch
TBG is pleased to offer you a comprehensive benefits package which includes a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance. In addition, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages.
The base salary range for this position is $70,000-$94,000 CAD annually
