Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
- Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Design and edit promotional publications, such as brochures.
- Customer relationship management CRM software: Oracle Eloqua, Salesforce software, Blackbaud eTapestry, Oracle Siebel Server Sync, Blackbaud The Raiser's Edge
- Desktop publishing software: Adobe Systems Adobe InDesign, Adobe Systems Adobe PageMaker, QuarkXPress, Adobe Systems Adobe Distiller, Microsoft Publisher
- Graphics or photo imaging software: Adobe Systems Adobe Flash, Adobe Systems Adobe Illustrator, Adobe Systems Adobe Creative Cloud, Adobe Systems Adobe Photoshop, Adobe Systems Adobe Fireworks
- Video creation and editing software: YouTube, Apple iMovie, Apple iDVD, Apple Final Cut Pro
- Web page creation and editing software: Adobe Systems Adobe Flash Player, Adobe Systems Adobe Dreamweaver, Facebook, LinkedIn
