Overview
We are seeking a dynamic and experienced Marketing Manager to lead our digital marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, SEO, e-commerce, and graphic design, with the ability to develop innovative strategies across multiple channels. This role offers an exciting opportunity to shape our company's online presence, manage marketing campaigns, and analyze performance metrics to optimize results.
Responsibilities
- Develop and execute comprehensive digital marketing strategies, including SEO, Google Ads, Facebook Advertising, and Email marketing campaigns.
- Manage and optimize e-commerce platforms, ensuring seamless user experience and conversion rate improvements.
- Conduct keyword research and implement strategies to improve organic search rankings.
- Oversee content creation, including graphic design and visual assets using Adobe Photoshop and the Adobe Creative Suite.
- Maintain and update websites using WordPress, ensuring content accuracy, SEO best practices, and user engagement.
- Utilize tools like Google Analytics and Google AdWords to monitor campaign performance, analyze data, and generate actionable insights.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
- Manage paid advertising campaigns across various platforms, including Google Ads and Facebook Advertising, optimizing for ROI.
- Implement tracking pixels, set up conversion goals, and report on key performance indicators (KPIs).
- Stay current with industry trends in digital marketing, emerging technologies, and platform updates to continually refine strategies.
Skills
- Proven experience in digital marketing, including managing large-scale campaigns across multiple channels.
- Strong knowledge of SEO, keyword research, and website analytics tools such as Google Analytics.
- Proficiency in website management platforms like WordPress; familiarity with HTML, CSS, and JavaScript is a plus.
- Expertise in paid advertising platforms such as Google AdWords/Google Ads and social media advertising (Facebook Advertising).
- Skilled in graphic design software including Adobe Photoshop and the broader Adobe Creative Suite.
- Experience with email marketing tools and strategies for audience engagement.
- Ability to interpret data analytics to inform decision-making processes.
- Excellent communication skills with the ability to collaborate effectively across teams. This role is ideal for a creative yet analytical professional eager to lead innovative marketing initiatives that elevate brand visibility and drive business growth.
Pay: $48,279.44-$63,000.00 per year
Work Location: In person
