Overview
Mr. Pretzels is looking for a creative, hands-on Marketing Coordinator to help grow our brand across Canada. This role is ideal for someone who understands trends, loves social media, and can bring fresh, engaging ideas to life while supporting our franchise network.
You will play a key role in building brand awareness, driving traffic to our locations, and keeping Mr. Pretzels relevant, fun, and top-of-mind for customers.
Key Responsibilities
- Manage and grow Mr. Pretzels’ social media accounts (Instagram, TikTok, Facebook), ensuring content is fun, engaging, and on-trend
- Plan and execute marketing campaigns, promotions, and product launches across all locations
- Work closely with our content creator to develop trendy, high-quality content that reflects the brand
- Stay on top of social media and food trends to keep the brand current and competitive
- Communicate regularly with franchisees to support local marketing initiatives and ensure brand consistency
- Coordinate with landlords and shopping centres on marketing opportunities, events, and activations
- Support SEO efforts and manage our presence on Google (Google Business Profiles, reviews, updates)
- Assist in graphic design for in-store signage, promotions, and digital content
- Monitor campaign performance and suggest improvements based on results
- Help maintain a consistent brand voice across all platforms and locations
What We’re Looking For
- Strong understanding of social media platforms and what drives engagement (especially TikTok & Instagram)
- Creative mindset with the ability to generate fun, viral-worthy ideas
- Experience with graphic design tools (Adobe Suite, Canva, or similar)
- Basic knowledge of SEO and Google tools (Google Analytics, Google Business, etc.)
- Excellent communication skills and ability to work with franchisees, partners, and internal teams
- Highly organized and able to manage multiple projects at once
- Passion for food, retail, and fast-paced environments
Why Join Mr. Pretzels?
- Be part of a growing Canadian brand with locations across the country
- Opportunity to make a real impact on brand growth and customer experience
- Creative freedom to bring new ideas to life
- Work in a fun, energetic, and entrepreneurial environment
Job Types: Full-time, Permanent
Pay: $36,675.61-$60,000.00 per year
Work Location: Hybrid remote in L'ile-bizard, QC H9C 2B4
