About SORA Clothing
SORA Clothing is a fast-growing DTC streetwear brand built on innovative, and unique designs that bring attention to detail in the world of fashion. We seamlessly blend anime culture with modern streetwear, creating pieces that resonate with a highly engaged and passionate audience.
Our brand thrives at the intersection of culture, creativity, and digital storytelling, where content plays a critical role in how we connect with and grow our community.
We are looking for a Director of Social Media who can take full ownership of our content strategy, scale our social presence, and drive measurable growth in views, traffic, and revenue.
This is not a traditional social media role. You will be responsible for building and scaling a high-performing content engine.
What You’ll Do
- Own and lead the end-to-end social media strategy across TikTok, Instagram, and YouTube Shorts
- Develop and execute content strategies that consistently increase views, engagement, and traffic
- Ideate and produce high-performing, viral-first content concepts aligned with brand positioning
- Lead content direction including storyboarding, shoot planning, and creative execution
- Analyze performance metrics (retention, watch time, engagement) and translate insights into actionable improvements
- Build and scale repeatable content formats and series
- Manage and direct content creators, ensuring clear briefs and high output quality
- Collaborate with influencers, UGC creators, and brand partners to expand reach and content volume
- Align content with product drops, campaigns, and key business objectives
- Continuously test, iterate, and scale content through a structured experimentation approach
Must-Have Requirements
- Proven track record of scaling social media channels (TikTok, Instagram, YouTube Shorts)
- Demonstrated success creating or leading viral content (100K–1M+ views) that you personally ideated
- Strong understanding of social media analytics and ability to translate data into content improvements
- Deep knowledge of platform-specific trends and how to adapt them to brand storytelling
- Ability to develop clear content direction and creative strategy, not just execute
- Experience leading creators and managing content production workflows
- Strong experimentation mindset with a focus on performance and iteration
- Clear understanding of how content drives traffic and revenue, not just engagement
Preferred Experience
- Experience working in DTC apparel (streetwear preferred)
- Hands-on experience with creative direction and content production
- Strong passion for anime and fashion
- 6+ years of experience in social media, content strategy, or related roles
- Experience leading and managing teams or creators
What Success Looks Like
- Timely delivery of content across cross functional teams
- KPI’s are measured and delivered with constant growth
- Consistent growth in traffic driven from social to the website
- Measurable contribution to revenue from organic social channels
Why Join SORA Clothing
- Work with a brand where ideas and creativity fuel the future of streetwear fashion
- Competitive salary + performance-based bonus tied to growth and impact
- High ownership and autonomy ( your ideas will directly influence content, growth, and revenue)
- Opportunity to build and lead a high-performing social content engine from the ground up
- Flexible work environment (hybrid with flexible hours) that supports creativity and productivity
- Be part of a team that values speed, experimentation, and bold thinking over hierarchy
On Site / Hybrid
Job Type: Full-time
Pay: Up to $100,000.00 per year
Benefits:
- Casual dress
- On-site parking
- Paid time off
- Store discount
Application question(s):
- Provide links to your personal/work social media accounts showcasing your work. Applications with links to anything but social media accounts will not be reviewed*
Work Location: Hybrid remote in Toronto, ON
