Emploi - Permanent Full-time - Manager / Officer / Project Manager / Account Manager - Marketing / Product marketing
Headquarter: Siège social -Victoriaville Quebec G6P 7E3
As soon as possibleSchedule: Monday to Friday (Day)
Description:
Reporting to the Go-to-Market Strategy Manager, you will be responsible for the merchandising and promotion of the division's product portfolio.
Responsibilities:
The responsabilities of the position include:
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Develop strategies and lead the execution of the annual national in-store activation plan to increase sales across the division's brands: promotions, incentive programs, activations, etc.
- Manage national merchandising projects, including planning, budgets, recommendations, and tool development to ensure effective in-store execution.
- Collaborate with internal teams to design in-store programs and launch plans for new products and packaging, aligned with the division’s objectives.
- Optimize in-store product merchandising using specialized tools, considering the customer journey, commercial performance, and product safety constraints.
- Plan, organize, and actively participate in field activities: trade shows, exhibitions, seminars, training sessions, webinars, and retailer events, while managing communications with retailers.
- Develop and implement tools and programs to support the sales force in achieving its goals.
- Track initiative performance, analyze data, and provide recommendations to improve results.
- Ensure online product merchandising, including product sheets, content, images, and other sales tools.
- Conduct regular in-store visits to understand challenges, ensure proper execution, monitor trends and competitive practices, and optimize actions accordingly.
- Stay up to date with merchandising trends and propose, test, and deploy new merchandising and sales approaches.
- Contribute to the division’s marketing projects
Requirements:
To succed, the candidate must have the following caracteristics:
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Bachelor’s degree in Business Administration, Marketing, or a related field
- 3 to 7 years of experience in customer marketing (trade marketing, marketing, or merchandising)
- Experience working with retail networks
- Proven ability to lead and execute in-store initiatives
- Strong understanding of in-store sales levers
- Comfortable with data analysis and decision-making
Proficiency in analytical tools, including Excel
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Excellent communication skills in both French and English, spoken and written as he will have to interact with customer all over the country
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Be confortablewith digital tools and collaborative environments
Note:
- Position based at the Victoriaville headquarters or the Brossard branch, with a hybrid work model
- Travel required (store visits and events)
