Ensures that retail basics are executed effectively and understands how they relate to sales and profitability (e.g., sales lost as a result of missing labels, incorrect pricing, holes not filled, deals not ready, products not faced properly, etc.). Understands how own actions, suggestions and sales efforts contribute to overall sales numbers and shares ideas with managers on how to improve productivity. Uses tools available to refer cost and retail issues back to the manager (e.g., coding in CT system, etc). Has a general understanding of budget allocation, cost, retail principles and retail competitors’ factors that influence sales and overall store success.