Overview:
Leons Digital Marketing Intern (4-6 month contract)
Are you an aspiring digital marketer eager to work at the cutting edge of e-commerce, search, and AI innovation? Leon’s is looking for a tech-savvy, data-driven Digital Marketing Intern to join our team at our North York headquarters for a 4-6 month contract.
Responsibilities Include:
SEO, GEO & AI Discovery Optimization
- Optimize on-page web elements, text structures, and product descriptions to maximize Leon’s visibility within AI-driven conversational search platforms.
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Directly leverage advanced AI models to independently perform page-level audits, identify technical gaps, and generate optimized meta-data.
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Update and manage local store listings to convert high-intent conversational searches into physical store traffic
Email Marketing Execution
- Execute, schedule, and closely monitor email marketing campaigns within our digital platform as aligned with our fast-paced retail promotional calendar.
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Configure and support A/B test frameworks (subject lines, layouts, send times) to optimize open rates and click-through metrics.
Analytics, Reporting & Collaboration
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Monitor, analyze, and compile insights on web traffic patterns and channel revenue using GA4, Google Search Console, and Shopify.
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Partner closely with internal marketing team members, and e-commerce stakeholders to ensure a cohesive customer journey that maintains corporate brand standards.
Qualifications:
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Able to work fully In-Office at our North York headquarters (Jane St/Hwy 401 area), Monday to Friday, 9:00 AM – 5:00 PM.
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Currently pursuing or recently completed a Degree/Diploma in Marketing, E-commerce, Business Administration, or a closely related technical field.
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A strong understanding of digital marketing principles, with a specific interest in how LLMs (Large Language Models) process web infrastructure, semantic intent, and local search queries.
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Exposure to Google Marketing Platforms (GA4, Search Console, Merchant Center) and e-commerce platforms like Shopify.
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Comfort using conversational AI interfaces (Claude, ChatGPT) or specialized marketing AI suites to assist with content workflow and site audits.
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Foundational familiarity with HTML/CSS is considered a major asset.
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Exceptional written and verbal communication skills with the organizational discipline to manage overlapping project timelines independently in a fast-paced retail environment.
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Proficiency in Microsoft Office, particularly Excel (ability to structure datasets, use VLOOKUPs, or filter metrics seamlessly).
Working Requirements:
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In Office at our Toronto/North York Home Office (9am – 5pm Monday-Friday)
Compensation:
Rate for this position is $20/hr
Additional Information:
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Artificial Intelligence (AI) Use: Leon’s may use AI tools to support the recruitment and selection process (e.g., screening resumes, scheduling interviews). Final hiring decisions are made by our teams.
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We welcome applicants from all backgrounds and experiences. Accommodation is available on request for candidates taking part in all aspects of the recruitment process. Candidates with accommodation needs, can email their accommodation requests to [email protected].
