About Us
Babco is proudly Canadian owned and operated since 1993. We are Canada’s largest distributor of automotive lifts, tire equipment and automotive service equipment. Babco is the exclusive agent for BendPak/Ranger and Peak equipment in Canada. We are headquartered in Surrey BC, with a branch location in Mississauga ON.
About the Role
We’re looking for an Inside Sales Representative to focus on the DIY/Home market segment of our business. You’ll work with inbound leads, existing customers, and select outbound opportunities, primarily selling car lifts and related equipment to residential customers. Babco is strong in this segment, and we expect you to provide an exceptional customer experience to maintain and grow the business.
This is not a call-centre role. You’ll be expected to understand customer needs, recommend the right equipment, and manage deals from first contact through to close.
Key Responsibilities
- Manage inbound sales inquiries from customers
- Qualify leads and assess customer requirements (vehicle mix, budget, timelines)
- Recommend appropriate equipment solutions and prepare accurate quotes
- Follow up on quotes and advance opportunities to close
- Maintain CRM records (leads, opportunities, notes, forecasts)
- Drive repeat business and upsell accessories or additional equipment
- Coordinate with operations, logistics, and suppliers as needed
- Consistently meet or exceed monthly and quarterly sales targets
What We’re Looking For
- 2+ years of inside sales experience
- Experience selling automotive, industrial, or capital equipment is an asset
- Comfortable with higher-ticket sales
- Driven to understand customers’ needs and providing quality solutions for them
- Engage with customers to develop relationships
- Strong phone, email, and follow-up discipline
- Organized, detail-oriented, and eager to learn
- Ability to explain technical products in a clear, practical way
- Experience using CRM systems (Babco uses NetSuite)
Nice to Have (Not Required)
- Automotive industry background (repair shops, dealerships, fleet, or suppliers)
- Mechanical or technical aptitude
- Experience with financing options, freight coordination, or equipment installation timelines
- Fluency in French
What We Offer
- Competitive Guaranteed minimum salary with uncapped commission
- Realistic, clearly defined sales targets
- Product training and ongoing support
- Stable, growing company with long-term opportunity
- Professional, performance-focused sales environment
Join our team at Babco Sales Ltd where your efforts will drive your success. If you are passionate about sales and personal growth, we want to hear from you—embark on this exciting journey with us today!
Schedule: Monday to Friday / 8-hour workday
Compensation
- Guaranteed Minimum Salary: $54,000
- On-Target Earnings (OTE): $66,000 – $90,000 (guaranteed minimum + commission)
- Commission is uncapped and performance-driven
OTE will vary based on experience, industry knowledge, and performance.
How to Apply
Apply through Indeed with your resume and cover letter. Short-listed candidates will be contacted for an initial phone interview.
Note: We are only accepting applications from candidates legally qualified to work in Canada and who are current residents of the GTA, ON area who can reliably commute to Mississauga, ON L4W 2X7. No agencies, please.
Job Type: Full-time
Pay: $54,000.00-$90,000.00 per year
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Tuition reimbursement
- Vision care
Application question(s):
- Do you have experience in Sales?
- Do you have Post Secondary education?
Licence/Certification:
- Drivers Licence (preferred)
Work Location: In person
