Business & Marketing Manager – Sherwood Park Crusaders
Department: Business Operations
Position Type: Full-Time, Salary
About the Sherwood Park Crusaders
The Sherwood Park Crusaders are a proud member of the British Columbia Hockey League (BCHL) and one of Western Canada’s premier junior hockey organizations. With a strong tradition of player development, community engagement, and competitive excellence, the Crusaders are committed to delivering an outstanding experience for players, fans, sponsors, and the Sherwood Park community.
As the organization enters an exciting new chapter, we are seeking an energetic, driven, and relationship-focused individual to lead our business operations and help grow the Crusaders brand both inside and outside the arena.
Position Overview
The Business & Marketing Manager will play a key leadership role in the organization’s off-ice operations. This individual will be responsible for managing and growing corporate partnerships, overseeing ticket sales and retention initiatives, and coordinating game-day events and fan engagement activities.
The ideal candidate will have experience in junior hockey, amateur sports, professional sports, or a related industry, with a proven ability to build relationships, generate revenue, and create memorable experiences for fans and partners.
Key ResponsibilitiesCorporate Partnerships & Sponsorships
- Manage and service existing corporate sponsorship accounts.
- Identify, prospect, and secure new sponsorship opportunities.
- Develop customized partnership proposals and activation plans.
- Ensure all sponsorship commitments are fulfilled throughout the season.
- Build and maintain strong relationships with local businesses, community leaders, and partners.
- Track sponsorship inventory and prepare partnership reports as required.
Ticket Sales & Fan Development
- Lead season ticket, group ticket, and premium seating sales initiatives.
- Develop and execute ticket sales campaigns to increase attendance and fan engagement.
- Manage season ticket holder communication, retention, and renewal programs.
- Work with community groups, schools, and local organizations to drive attendance.
- Analyze attendance trends and identify opportunities for growth.
Marketing & Communications
- Assist in the development and execution of the team’s marketing strategy.
- Coordinate promotional campaigns across digital, social media, and traditional platforms.
- Support the creation of marketing materials, advertisements, and sponsorship assets.
- Help strengthen the Crusaders’ presence within the local community.
- Coordinate community appearances and promotional events involving players and staff.
Game Day Operations & Events
- Lead the planning and execution of all game-day promotions and fan engagement activities.
- Coordinate sponsorship activations and in-arena entertainment.
- Oversee game-day staff and volunteers.
- Ensure a professional and engaging experience for fans, sponsors, and guests.
- Assist with special events, fundraising initiatives, and community programs throughout the season.
Qualifications
- Experience in sports business, sponsorship sales, ticketing, marketing, or event management.
- Previous experience working in junior hockey, amateur sports, collegiate athletics, professional sports, or a similar environment is strongly preferred.
- Demonstrated success in sales, business development, and relationship management.
- Strong communication, presentation, and networking skills.
- Ability to work independently while managing multiple projects and deadlines.
- Highly organized with strong attention to detail.
- Proficiency with Microsoft Office and CRM/ticketing platforms is an asset.
- Valid driver’s license and reliable transportation.
- Willingness to work evenings, weekends, and game days.
What We’re Looking For
The successful candidate will be:
- A self-starter who thrives in a fast-paced sports environment.
- Passionate about hockey and community engagement.
- Comfortable building relationships and generating revenue.
- Creative, energetic, and willing to take ownership of key business initiatives.
- Committed to helping grow the Sherwood Park Crusaders both on and off the ice.
Compensation
- Salary based on experience with performance based incentives
How to Apply
Interested candidates should submit a resume and cover letter outlining their qualifications and relevant experience to:
[email protected]
Subject Line: “Business & Marketing Manager Application – Full Name”
The Sherwood Park Crusaders thank all applicants for their interest. Only those selected for an interview will be contacted.
Pay: $40,000.00-$60,000.00 per year
Work Location: In person
