Position: Content & Digital Media Specialist
Salary range: $60,000 - $75,000
Location: Ottawa
Vacancy Status: This posting is for an existing vacancy. We are hiring for 1 position.
Language requirements: French/English – Bilingual preferred
The Opportunity:
Reporting to the Marketing Director, the Content & Digital Media Specialist contributes to the execution of CENGN’s corporate marketing strategy. This role leverages their own knowledge, experience and AI in the production of marketing content, including key online communications and the development of service-based promotional collateral. They are also responsible for driving online traffic, community engagement, and company brand awareness through analysis of metrics, value-based marketing, website content updates, and the continuous refinement of both paid and organic content development creation.
This position involves some travel across Canada for event attendance and management, which may require availability outside normal working hours sporadically throughout the year.
Key Responsibilities:
- Develop content that engages our target audiences and develops our lead funnel, while also being optimized for impact, SEO, GEO (Generative Engine Optimization), keywords, and brand positioning.
- Leverage AI tools to accelerate and enhance content creation across formats including blog posts, social media copy, sales collateral, email campaigns, and other marketing materials, ensuring all AI-assisted output is reviewed, refined, and aligned with CENGN's brand voice.
- Build long- and short-term action plans for multi-channel online campaigns to build engagement and increase CENGN's online presence.
- Launch and manage digital paid advertising campaigns across LinkedIn and Google/YouTube, including audience targeting, budget management, ad copy, creative coordination, and performance optimization.
- Manage and maintain CENGN's website, including content updates, landing page creation, performance monitoring, and ensuring a strong user experience and SEO/GEO health.
- Support CENGN's event initiatives, including advertising, program development, execution, and retrospectives.
- Attend innovation and industry events as needed to support the business development team, representing CENGN and contributing to lead generation and brand visibility efforts.
- Take a leading role in the creation of new collateral and case studies which embodies CENGN's mission and promotes our services.
- Produce reports measuring our success externally by collecting, analyzing, and summarizing key content marketing metrics.
- Support the growth of CENGN's social media, newsletter, and blog in order to nurture a community of engaged viewers, increasing brand exposure and awareness.
- Other duties as required.
Key Competencies/Qualifications:
- Must have demonstrated experience in content creation, web advertising, social media platforms, website management, SEO (Search Engine Optimization), and GEO (Generative Engine Optimization).
- Hands-on experience using AI tools (e.g. ChatGPT, Claude, Jasper, or similar) to assist in content creation, with the ability to prompt effectively and critically edit AI-generated output.
- Experience planning and executing paid digital advertising campaigns on LinkedIn Campaign Manager and Google Ads (including YouTube), with a strong understanding of targeting, bidding strategies, and performance metrics.
- Experience updating and posting on a content management system such as WordPress, including basic HTML page-building, plugin management, and site health practices.
- Experience in designing and executing mass email campaigns that engage targeted audiences and enable lead generation.
- Experience working professionally with outreach and social media tools, like X, Facebook, LinkedIn, Hootsuite, Mailchimp, and Eventbrite.
- Experience working with data analytics and keyword research tools (Google Analytics, Google Search Console, SEMRush).
- Excellent communication skills; particularly in relation to public-facing writing and editing.
- The ability to develop action plans based on strategic input, company goals, metrics, and marketing best practices.
- A self-starter who can manage multiple coinciding priorities in a fast-paced work environment.
Nice to have:
- Basic graphic design understanding and experience with the Adobe Creative Suite, including Illustrator, InDesign, Photoshop, Premiere Pro, and other design tools.
- Basic understanding of video production from start to finish; video strategy, video planning, script creation, videography, video editing, promotion.
Education:
University degree or college diploma in marketing, business, communications or other related and relevant experience.
Experience:
- The depth of skill we are seeking for successful execution of this role would usually be attained as a result of 2-4 years of experience.
- Telecom and networking industry work experience would be considered an asset.
Pay: $60,000.00-$75,000.00 per year
Benefits:
- Company events
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- RRSP match
- Vision care
- Work from home
Work Location: Hybrid remote in Ottawa, ON
