Digital Marketing Specialist
Company Overview
Generosity X partners with charities to increase their annual giving revenue through
optimization and innovation. We are laser-focused on growing annual fundraising
programs and have a track record to prove it.
We help charities fuel their growth by acquiring new donors, retaining existing donors, and unlocking new sources of generosity. We believe within the depth of our souls that fundraising is meant to be jubilant, exciting, and rewarding.
Our Approach & Values
AuthenticityTrust is the foundation of every relationship. We believe in being real with each other—if something isn’t going well, we talk about it and work through it together.
HustleWe move fast because we’re excited about the work. Energy and urgency help us deliver results and keep momentum high.
Be GenerousAn abundance mindset fuels everything we do. By being generous with our ideas, time, and support, we create the greatest possible outcomes for our clients and their donors.
Ownership We roll up our sleeves and do the work. Being entrepreneurial means taking responsibility, leaning into challenges, and bringing our unique strengths to the table.
Tactical CuriosityWe ask great questions—and then do something with the answers. Our curiosity is focused on finding insight, edge, and opportunity that drives better outcomes.
Solve for XWe are problem solvers at our core. We focus on understanding the real needs and creating solutions that deliver meaningful results for our clients.
About You
You're a builder at heart. You're the person who says "I'll get er done" and means it, and you're happiest when you're figuring out how something actually works under the hood. You don't wait for a playbook. You go find the answer, jump into the spreadsheet, and reverse-engineer the thing until it makes sense.
You're deeply technical, and that's exactly why the details take care of themselves. You've worked hands-on with Google Ads, Meta, and Google Tag Manager, and you understand how tracking, pixels, audiences, and analytics fit together. When a number moves, you want to know why; you probably won't rest until you do! It’s a blessing and a curse, but it stems from a simple fact: You get data. You're comfortable in a messy spreadsheet. You'd rather understand the system than memorize the steps.
You're genuinely enthralled by the world at the moment. When someone mentions programmatic, ChatGPT ads, or connected TV, your first reaction is "I can't wait to learn how that works," not "that's not my job." And you have a real relationship with AI: excited by it, fluent in it, and maybe a little terrified of it. You already use it to move faster and do better work. You have no problem figuring out custom MCP connectors or building your own Agent Skills.
You won't always be handed a clear plan, and that's exactly how you like it. Give you the "what," and you are happy to figure out the "how." You don't need to be the one planning, and you certainly don’t love the idea of being a project manager. You're the technical person who makes the machine run, solves the problems nobody else wants to touch, and standardizes it so it runs the same way every time.
What You’ll Actually Do:
- Build, launch, and optimize paid campaigns across Google Ads, Meta, and Microsoft Ads (Bing)
- Configure campaign structure, audiences, budgets, and ad creative for deployment
- Own CRO campaign creation and execution
- Build and maintain templates for various campaigns
- Ensure campaigns launch accurately and on schedule with QA checks
- Implement Google Tag Manager, conversion tracking, and platform pixels
- Maintain analytics integrations including GA4, and troubleshoot tracking issues to ensure accurate data collection
- Monitor and optimize campaigns, and flag performance issues to strategists
- Maintain campaign dashboards and pull, correlate, and interpret campaign data for monthly client reporting
- Identify trends and insights from campaign data
- Build and deploy email campaigns, and manage lists, segments, and audiences across email and CRM platforms
- Build and maintain email templates and automation flows (welcome series, lapsed donor reactivation, and the like)
- Monitor email account health, deliverability, and sender reputation, and troubleshoot when something's off
- Join client calls as the digital subject matter expert when the work calls for it
- Contribute to our internal wiki as our knowledge evolves, and use AI to standardize and speed up the work
- Keep current on digital media trends, and bring a teach-first attitude so clients stay in control of their own fundraising success.
You’ll absolutely love this role because:
- Company Values matter a lot to you, and for us, they're the most important factor in hiring and firing
- You don't want to feel like you need to sugarcoat things to clients or team members
- You get to be authentic and real because it builds trust, which drives our client success long-term
- You thrive on structure but also crave variety, and this role offers the best of both worlds
- You love the feeling of getting a project done and knowing that these projects help people around the world
- You are eager to grow and learn and want to be in a team environment that is eager to meet our goals and accomplish more with what we have.
- You are encouraged to be generous with others, understanding that an abundance mentality is about bringing the best of what you have and giving it in full.
- You'll get to put your experiences to work in a growing startup environment, and you are excited about the chance to develop with it.
- You've got a fire in your belly to help charities across Canada and the US be wildly successful. You don't want to "increase" social impact; you want to grow the force of generosity on this planet dramatically.
- You are entrepreneurial and want to be part of something that is growing and thriving.
What You’ll Need:
- You have one heck of a growth mindset. You aren’t afraid to fail (and we provide an environment where you can do that without fear)
- You get genuinely excited about learning new ad platforms and channels, and you teach yourself fast
- You have 3+ years of hands-on experience running paid media in Google Ads and Meta, with real campaigns you can walk us through
- Demonstrable GA4, Google Tag Manager, and conversion-tracking fluency: you can set it up, and you can fix it when it breaks
- Strong audience and segmentation logic across paid and email/CRM platforms, including how operators and queries actually work
- High autonomy: you can take the "what," own the "how," and standardize a process so it runs the same way every time
- An AI-native working style: you already use AI to move faster and raise the quality of your output
You’ll absolutely love this company because:
- Company Values matter a lot to you, and for us, it’s the most important factor in hiring and firing.
- You don’t want to feel like you need to sugarcoat things to clients or team members.
- You get to be authentic and real because it builds trust, which drives our clients' long-term success.
- You thrive on structure but also crave variety, and this role offers the best of both worlds. You'll appreciate the organized approach to project management, yet each project brings its unique idiosyncrasies, providing a dynamic experience.
- You love the feeling of getting a project done, and knowing that these projects help people around the world is a huge bonus.
- You are eager to grow and learn and want to be in a team environment that is eager to meet our goals and accomplish more with what we have.
- You are encouraged to be generous with others. You are wise enough to understand that an abundance mentality is about bringing the best of what you have and giving that in full to others (compared to doing work for free).
- You’ll get to put your experiences to work in a growing startup environment, and you are excited about the chance to develop with it.
- You’ve got a fire in your belly to help charities across Canada and the US be wildly successful. You don’t want to “increase” social impact; you want to dramatically grow the force of generosity on this planet.
- You are entrepreneurial and want to be part of something that is growing and thriving.
Please Apply If:
- You have 3+ years of hands-on paid digital media experience.
- You are comfortable owning the technical layer (GA4, GTM, conversion tracking) with minimal hand-holding
- You are AI-forward and high-autonomy: you'd rather standardize a system than wait for instructions.
- You are willing to travel when required (approximately 10% of your time)
- You love what you're reading here
Compensation & Details
Salary range: $60,000 – $75,000 CAD, based on experience and demonstrated skill.
This is a full-time role. We offer a benefits package, paid time off, remote/hybrid flexibility, an AI-forward toolset, and a clear growth path as Generosity X scales. You’ll own the digital acquisition engine end-to-end with a direct line to leadership.
To Apply:
To apply, please email your resume and, if you wish, your cover letter (optional), to . In the subject line, please include your name and the name of the position you are applying for (e.g., Sam Sample | Client Experience Manager). This job posting will remain open until a qualified candidate is hired.
At Generosity X, we are dedicated to fostering a workplace culture that embraces diversity, equity, and inclusion. As an equal opportunity employer, we welcome and encourage applications from individuals of all backgrounds and abilities. If you require assistance during any stage of the recruitment process due to a disability, please let us know, and we will work with you to provide the necessary support.
Pay: $60,000.00-$75,000.00 per year
Benefits:
- Casual dress
- Company events
- Paid time off
- Wellness program
- Work from home
Work Location: Remote
