Overview
We are seeking a proactive and detail-oriented Marketing Assistant to support our digital marketing initiatives and brand development. This role offers an exciting opportunity to work within a dynamic team, contributing to various marketing campaigns across multiple channels. The ideal candidate will possess a strong understanding of e-commerce platforms, SEO strategies, and digital advertising tools, with a passion for creative design and data analysis. This position is paid and suitable for individuals eager to grow their marketing expertise in a fast-paced environment.
Duties
- Assist in managing and optimizing e-commerce websites, including content updates and product listings using WordPress and HTML/CSS.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Support the creation of engaging graphic content using Adobe Photoshop and Adobe Creative Suite for social media, email campaigns, and website updates.
- Manage and analyze digital advertising campaigns across platforms such as Google Ads, Google AdWords, Facebook Advertising, and Google Analytics.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Monitor website performance metrics using analytics tools like Google Analytics to inform marketing strategies.
- Collaborate on content creation for blogs, social media posts, and promotional materials aligned with brand messaging.
- Assist with the setup, management, and optimization of paid search campaigns including keyword research and ad copy testing.
- Support the team in tracking campaign results, preparing reports, and making data-driven recommendations for improvement.
Qualifications
- Proven experience or strong familiarity with e-commerce platforms, SEO techniques, and digital marketing tools.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML/CSS, SQL, JavaScript (nice-to-have), and Google Analytics.
- Experience with Google Ads, Google AdWords, Facebook Advertising, Email Marketing platforms, and Keyword Research tools.
- Solid understanding of digital marketing concepts including PPC campaigns, analytics, conversion tracking, and campaign optimization.
- Strong graphic design skills with an eye for visual storytelling.
- Excellent written communication skills with the ability to craft compelling content.
- Ability to analyze data effectively to inform marketing strategies.
- Self-motivated with strong organizational skills and attention to detail.
This role provides an excellent platform for aspiring marketing professionals eager to develop their skills in a collaborative environment while contributing to impactful campaigns across various digital channels.
Pay: $17.20-$26.00 per hour
Work Location: In person
