Important:
- We will ONLY look at applications done through email, with resume, cover letter and 3 references. WE WON'T LOOK APPLICATIONS DONE ON INDEED.
Email to apply: [email protected]
- We will only consider applications from inside Canada.
JOB SUMMARY
The Director of Marketing provides strategic leadership for Briercrest's marketing and communications efforts, ensuring that marketing initiatives effectively support student enrolment growth, institutional advancement, and the mission and strategic priorities of Briercrest.
This position leads the Marketing Department, develops and executes integrated marketing strategies, and works collaboratively within the institution to strengthen awareness, engagement, trust, and support for the enrolment and advancement goals of Briercrest Christian Academy, College, and Seminary.
SCHEDULE AND HOURS
- Monday to Friday
- 40 hours per week
- Occasional evening and weekend work required for events/travel
QUALIFICATIONS
- Agreement to live within the Briercrest Institutional Covenant and align with the mission, vision, and values of Briercrest Christian Academy, College, and Seminary
- A passionate supporter of Christian education and the community experience offered by Briercrest
- Bachelor's degree – preferably in Marketing, Communications, Business, Public Relations, English, or a related field
- Leadership experience in marketing, communications, enrolment marketing, or a related field preferred
- Experience in higher education, Christian education, or the non-profit sector preferred
- Demonstrated experience leading and developing high-performing teams
- A humble, teachable leader who actively seeks feedback, values diverse perspectives, and demonstrates a commitment to continuous learning and professional growth
- Demonstrated ability to balance strategic leadership with hands-on execution in a dynamic and collaborative environment
- Strong understanding of digital marketing, content strategy, brand management, and analytics
- Working knowledge of creative disciplines such as graphic design, video production, photography, and content development, with the ability to guide strategy and evaluate quality
- Strong written and verbal communication skills
- Ability to collaborate effectively across multiple departments and stakeholders
- Strong organizational, project management, and leadership skills
DESIRED OUTCOMES AND ACTIVITIES
- Actively support and promote the Briercrest College and Seminary vision and mission
- Advance institutional growth through enrolment marketing
- Supporting institutional strategic priorities
- Marketing initiatives effectively support institutional enrolment objectives
- Developing and executing marketing strategies that increase awareness, inquiries, applications, campus visits, and enrolment
- Collaborating closely with Recruitment leadership to identify opportunities to strengthen lead generation, nurture strategies, and applicant conversion
- Using data and analytics to evaluate marketing effectiveness, lead generation, applicant engagement, and enrolment outcomes to inform strategic decisions
- Support the achievement of annual enrolment goals through targeting marketing initiatives
- Lead and develop a high-performing Marketing Department team
- Providing leadership, coaching, accountability, and professional development to department staff
- Establishing clear priorities, goals, and expectations for team members
- Fostering collaboration, innovation, and continuous improvement within the department
- Hiring, onboarding, and developing staff as required
- Leading regular team meetings and individual check-ins
- Strengthening collaboration and alignment between Marketing and institutional partners
- Facilitating communication and planning processes that improve organizational alignment
- Helping departments identify and achieve communication and marketing objectives
- Ensuring marketing resources are allocated in support of institutional priorities.
- Ensure effective execution of marketing projects, communications, and creative initiatives
- Providing oversight for creative asset development, website strategy, digital marketing, and content creation
- Leading selected strategic marketing initiatives and campaigns directly
- Collaborating with institutional leaders to identify and advance priority marketing projects
- Managing relationships with external vendors, agencies, and contractors
- Supporting the successful execution of major institutional campaigns and initiatives
- Balancing strategic leadership with direct involvement in priority marketing initiatives when required
- Steward and strengthen the Briercrest brand across all schools and ministries
- Providing oversight of brand standards, messaging, and policy
- Leading the ongoing development of marketing strategies, storytelling, and audience engagement
- Ensuring consistency and quality across marketing and communication channels
- Monitoring marketplace trends and recommending strategic opportunities
TEAM RELATIONSHIPS
- Provides direct supervision to members of the Marketing Department
- Reports directly to the Chief of Staff
- Works closely with Recruitment leadership to support enrolment objectives
- Collaborates regularly with leaders across Briercrest Christian Academy, College, and Seminary
- Maintains key relationships with external contractors, agencies, vendors, and marketing partners
All employees of Briercrest College and Seminary are required to sign and adhere to our Institutional Covenant: https://tinyurl.com/briercrestcovenant
Job Type: Full-time
Work Location: In person
