Content & Social Media Manager - FintechFull Time – On-SiteVoPay International Inc. – Vancouver, BC
About VoPay International Inc.VoPay’s Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
The OpportunityVoPay is looking for a Content & Social Media Manager to own the creation, management, and distribution of high-impact content that supports pipeline generation, sales enablement, and brand credibility.This is a hands-on, execution-focused role reporting to Marketing leadership and working closely with Product Marketing, Sales, and Partnerships. The ideal candidate understands how content supports a sales-led B2B motion and knows how to turn product value, customer proof, and industry insight into content that converts.
Role & Responsibilities
Content Creation & Management-
Own the execution of VoPay’s content calendar across web, email, and social channels.
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Write and publish weekly blog content focused on customer use cases, industry trends, and product value.
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Produce monthly customer case studies in collaboration with Sales and Product Marketing.
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Create sales-support content including blogs, landing pages, one-pagers, and partner collateral.
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Repurpose long-form content into social posts, email copy, and campaign assets.
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Track content performance and contribute to monthly reporting and insights.
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Contribute to press releases, media pitches, and external communications.
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Maintain consistency across corporate communication guidelines.
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Develop content assets for webinars, conferences, and partner initiatives.
Thought Leadership & Executive Content-
Develop and publish thought leadership content featuring VoPay leadership, including executive interviews, POV articles, and Q&A formats.
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Translate leadership perspectives into high-quality written content aligned to VoPay’s product positioning and market strategy.
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Support the preparation of op-eds, bylined articles, panel talking points, and podcast or event participation.
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Repurpose executive thought leadership into blog content, social posts, sales enablement assets, and partner-facing materials.
Social Media & Distribution-
Manage VoPay’s social media presence (primarily LinkedIn), focusing on distribution, consistency, and relevance.
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Translate content into engaging social formats that support campaigns, product launches, and partner initiatives.
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Maintain a social media content calendar aligned with marketing and sales priorities.
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Monitor performance and optimize based on engagement, reach, and downstream impact.
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Support employee and executive social amplification by repurposing approved content into ready-to-post formats.
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Partner with leadership to highlight company milestones, product updates, and industry perspectives on LinkedIn.
Content Optimization & SEO-
Ensure all content is clear, accurate, on-brand, and optimized for search.
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Support on-page SEO efforts, including keyword usage, internal linking, and content updates.
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Collaborate with Marketing Ops on performance tracking and reporting.
Campaign & Sales Enablement Support-
Support demand generation and lead nurture campaigns with content for emails, landing pages, and ads.
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Collaborate with Product Marketing to bring messaging frameworks to life through content.
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Create and maintain content used by Sales for prospecting, demos, and follow-ups.
Skills & Qualifications-
5+ years of experience in content marketing, content strategy, marketing operations, or a similar role.
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Post-secondary degree in marketing, communications, journalism, business, or related field.
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Exceptional writing, editing, and communication skills.
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Strong understanding of SEO, content formats, and digital marketing fundamentals.
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Familiarity with G Suite, Jira, HubSpot, Google Analytics, WordPress, Figma, and social media scheduling tools.
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Proactive, creative, detail-oriented, independent and highly organized.
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Ability to take initiative, manage multiple priorities, and work well under pressure.
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Positive, collaborative, and able to build strong relationships across teams.
Range based on experience: $75,000-$85,000
Note: This is a full-time on-site position located in our Vancouver office.
Vopay International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
