Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Vice President, Creator Marketing
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
We’re looking for a Vice President, Creator Marketing to lead and grow our Creator Marketing business in Canada , with a primary focus on Brand and Health sector clients , while contributing to the strategic expansion of our Creator Marketing offering across North America .
Reporting into the Head of Creator, North America , this role is ideal for a senior leader who can both drive client excellence and build the future of creator marketing at Edelman —shaping integrated programs that deliver measurable business outcomes, foster innovation, and unlock new growth opportunities.
As a key leader within Edelman’s North American Creator Marketing practice, you’ll oversee a significant portfolio of clients, lead high-performing teams, and partner closely with regional and global stakeholders to scale best-in-class creator solutions. You’ll also play a critical role in new business development, thought leadership, and evolving Edelman’s creator capabilities in a rapidly changing landscape.
Contribute to the growth and evolution of Edelman’s Creator Marketing business across Canada and North America , including new offerings, capabilities, and revenue streams
Partner with the Head of Creator, North America and cross-regional leaders to align strategy, standards, and innovation across markets
Oversee the development and execution of integrated, cross-channel creator campaigns spanning social, digital, experiential, and earned media
Lead, mentor, and inspire high-performing teams, fostering a culture of collaboration, inclusion, and excellence
Stay at the forefront of creator, platform, regulatory, and cultural trends—particularly within Brand and Health contexts
Deeply knowledgeable about the creator ecosystem, including platform dynamics, creator tiers, legal and compliance considerations (especially within Health), and measurement frameworks
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
