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Time Type:
Full time
Job Family Group:
Sales
Job Description Summary:
Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Pump House and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.
This role will be at the heart of collaborating with suppliers and key internal and external stakeholders to create and execute plans and promotions that lead to market share growth.
Job Description:
Key Responsibilities:
Planning
Develop & execute annual brand plans for each supplier
Collaborate with Key Account Team to develop programming, and incorporating all inputs from key internal stakeholders
Develop national and regional promotional and pricing plans in collaboration with the pricing team
Develop an effective A&P strategy and manage budgets accordingly
Develop and launch yearly Brand Plans internally with all regional sales & Trade Development team; Annual priorities, trade plans, forecasts, A&P, key dates, POS Development
Build and maintain calendar of business reviews for key portfolio partners
Build innovation launch plans, incorporating workback of pitch dates, initial order quantities, packaging requirements, product positioning, sell sheets, specs & pricing
Manage schedules for supplier market visits
Perform custom data analysis as needed to uncover insights and opportunities related to category positioning, category trend analysis, competitive programming
Collaborate with Trade Development and Regional Leadership to capture feedback and input of Apex portfolio programming
Marketing/PR
Act as key point for Press outreach, proactively engaging for new vintage releases and innovation products
Manage development and acquisition of all marketing collateral: POS, Sales Tools, Creative Assets
Lead coordination of Trade Shows and Events
Manage Breakthru Beverage Apex Portfolio Social Media Calendar
Lead BBG Canada e-commerce initiatives
Curate and build segmented email lists, and execute custom e-mail marketing campaigns
Create Sell Sheets as needed
Lead Brand development initiatives where appropriate, working with supplier creative teams to source assets
Onboarding/Launch Support
Required Skills/Experience
3-5 years of Sales and/or Marketing experience (preference given to beverage alcohol)
Undergraduate degree in Business or similar
Bilingual (French & English) Preferred
Exceptional Project Management Skills
Strong Interpersonal/Influencing Skills
Customer oriented and results motivated
Category Management Fundaments & Commercial Execution Focused
Ability to work under pressure
Ability to master trade rules of government monopolies and all markets in Canada
Physical Demands of Job:
Frequent hand motion to perform various duties
Carrying and lifting 45-65 pounds
Sitting for periods at desk or workstation
Immediate reaching to perform various duties
Overhead reaching to perform various duties
Standing and walking for periods of time to perform various duties
Squatting or bending to perform various duties as assigned
Salary and Benefits Statement:
Salary: $75,000 - $90,000
Corporate Bonus
Cellphone + Internet Reimbursement
Corporate Paid Benefits
Pension Plan
This posting is for a newly created position
Breakthru Beverage Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition Representative.
