Do you have the desire to make an impact and be part of an exceptional team? Does an opportunity with two of the world’s pre-eminent concert venues interest you? Then read on!
About us
The Corporation of Massey Hall and Roy Thomson Hall is a registered charity that operates two of Toronto’s most iconic venues: Roy Thomson Hall and Allied Music Centre—home to legendary Massey Hall, TD Music Hall, Allied Music Centre Theatre, Deane Cameron Recording Studio, and more. Guided by a professional management team and volunteer Board of Governors, the Corporation is dedicated to enriching communities through the cultural, social, and economic power of music. The Corporation is actively engaged in Artist Development and Education & Community Engagement initiatives as an investment in the next generation of artists and audiences.
We offer a compelling Total Rewards package that includes competitive base pay, eligibility for an annual incentive program, Defined Contribution Pension plan, comprehensive Group Benefits, generous time-off policies, and opportunities for ongoing professional development.
The Advancement Group at Massey Hall and Roy Thomson Hall leads revenue generation across Corporate Partnerships, Philanthropy, and Membership, supporting both the long-term sustainability of our iconic venues including the impact of our artist development and community and education programs.
As a key member of this collaborative team, the Corporate Partnerships Manager is responsible for driving sponsorship and corporate social responsibility (CSR) revenue across Allied Music Centre and Roy Thomson Hall. This role focuses on building and converting a strong pipeline of corporate partners by developing integrated partnership opportunities that connect brands to audiences, and meaningful community impact.
This position requires a strong understanding of sponsorship sales cycles, partnership development, and relationship management, along with the ability to contribute to deal structuring and negotiations. The Manager will take a creative and strategic approach to developing innovative sponsorship and CSR packages and activations that deliver measurable value to partners while enhancing the live music and venue experience.
The ideal candidate is a results-driven sales professional with a proven track record of meeting or exceeding revenue targets, building lasting relationships, and managing a dynamic sales pipeline. They are equally motivated by revenue generation and the opportunity to align brands with purpose-driven initiatives that support artists, youth, and communities.
Job Duties
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Deliver on revenue targets and business objectives by driving performance across key metrics, including:
Revenue Growth: Increase sponsorship and CSR investment across Massey Hall, Roy Thomson Hall, and Allied Music Centre;
Pipeline Development: Build and maintain a strong pipeline of brand and CSR-driven partnership opportunities with a focus on purpose-led organizations;
Conversion: Move prospects through the pipeline to close, with a focus on multi-year, high-impact partnerships that integrate commercial and community outcomes;
Deal Value: Grow the size and scope of integrated partnerships across brand and community impact;
Renewals: Maintain strong partner retention through consistent delivery, relationship management and demonstrated community impact;
ROI & Impact: Track and communicate both marketing performance and meaningful community outcomes, e.g. community reach, accessibility, education engagement.
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Identify, prospect, and secure corporate partners by tapping into existing networks and building new relationships with decision-makers across marketing, brand, and CSR teams, aligning partnership opportunities with social impact goals.
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Lead the execution of sponsorship and CSR partnership strategies across a portfolio of iconic assets, creating opportunities that connect brands to artists, audiences, and community impact.
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Contribute to partnership structuring and negotiations, ensuring alignment with revenue goals, brand objectives, and social impact priorities.
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Manage a dynamic inventory of partnership assets, from naming rights and premium experiences to year-round activations and education, community and artist development programs.
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Work cross-functionally and collaborate across all internal department to deliver seamless, high-quality partner activations and experiences.
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Responsible for corporate partnership management including reporting, delivering clear, compelling updates that demonstrate both business value, social impact, and opportunities for growth.
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Stay current on market trends, brand priorities, and the evolving CSR landscape to identify new partnership opportunities and keep offerings competitive.
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Provide regular updates to senior management and the board on pipeline, revenue forecasts, and partnership performance and social impact outcomes.
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Represent the organization externally, strengthening relationships and expanding the partner base across both commercial and impact-driven sectors.
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5+ years of experience in sponsorship sales or related roles, preferably in the entertainment industry.
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Bachelor’s degree in Business Administration, Marketing, Communications, or a related field.
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Demonstrated passion and success for meeting revenue objectives and managing sales pipelines.
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Familiarity with CRM software and sales management tools for tracking leads, opportunities, and performance.
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Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
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Understanding of sponsorship ROI metrics.
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Strong networking skills with the capability to identify, engage, and maintain relationships with potential sponsors and key decision-makers.
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Experience working collaboratively with internal teams, including marketing, production, and finance, to ensure successful execution of sponsor activations.
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A team player who values collaboration and demonstrates humility in interactions.
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Ability to work independently and manage multiple priorities in a fast-paced environment.
Core Competencies
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Revenue Generation and Sales Execution
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Strategic Partnership Development
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Relationship Management
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Business Development and Prospecting
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Negotiation and Deal Structuring
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Collaboration and Cross Functional Leadership
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Creativity and Innovation
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Results Orientation and Accountability
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Communication and Storytelling
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Market and Industry Awareness
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Partner Stewardship and Client Service Excellence
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Project Management
Work Conditions
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Manual dexterity required to use desktop computer and peripherals.
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Interacts regularly with internal and external industry colleagues by telephone, email, and in-person meetings.
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Comfort working in both office and facility settings, with the ability to conduct walkthroughs across large-scale, multi-level venues.
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Occasional travel required for industry events, conferences, meetings with potential sponsors.
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Willingness to work occasional evenings and weekends for performances, donor events, and stewardship activities.
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Travel between venues will be required on an ongoing basis.
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May involve lifting boxes or materials up to 40lbs during events or activations.
Additional Information (if applicable): This is a hybrid role based in Toronto with a combination of remote work and on-site presence at Massey Hall, Roy Thomson Hall, and Allied Music Centre. Some evening and weekend availability will be required depending on event schedules.
The Corporation of Massey Hall and Roy Thomson Hall values diversity and is an equal opportunity employer. Applicants requiring accommodation at any stage of the recruitment process should contact the Human Resources Department. The Corporation is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
