Who We Are – Metta Lifestyles
Metta Lifestyles is a Canadian retirement residence operator with high-end communities in Toronto and Ottawa. We are a private Canadian owned and operated company building a disciplined, high-performance platform that delivers strong outcomes for residents, families, and team members.
We compete at the premium end of the market. Our communities serve a clientele and generate revenue per room that exceeds industry averages. We are not building scale for its own sake. We are building a portfolio of exceptional residences where each home matters. We currently operate four residences with plans to grow within the next two years, and beyond.
The Opportunity
We are looking for a Vice President, Sales & Marketing to lead the sales and marketing function across our portfolio. Reporting directly to the CEO, this role owns occupancy growth, sales leadership, channel development, marketing strategy, and brand execution. You will be part of the executive leadership team and contribute to overall company strategy.
All Community Relationship Specialists across our residences will report into this role.
This is a hands-on leadership role for someone who wants to build, not just maintain. You will work directly with our General Managers, sales teams, and operations leadership to drive results at the residence level while building the systems, playbooks, and discipline that scale with our growth.
What You'll Own
- Direct leadership of the Community Relationship Specialist team
- Portfolio occupancy growth across all residences
- Weekly sales rhythm, pipeline reviews, and activity accountability
- Channel development including hospital discharge planners, healthcare partners, and competitor retirement home referral networks
- Marketing strategy, budget, digital presence, and brand consistency
- Direct partnership with General Managers on local market positioning
- Creative business development to reach the adult-child decision maker
What You Bring
- 10+ years of progressive sales leadership experience, ideally including senior living, hospitality, or premium real estate
- Proven track record of leading multi-site sales teams and driving occupancy or revenue growth
- Experience building sales playbooks, CRM discipline, and management cadence
- Strong coaching skills and willingness to be a player-coach when needed
- Comfort with directness, accountability, and difficult performance conversations
- A builder's mindset, someone who sees gaps as opportunities and is energized by the work of creating structure
- Strong relationships within the senior living, healthcare, or hospitality networks in Ontario
What We Offer
- Direct reporting line to the CEO with meaningful influence on company strategy
- Real ownership of a function that drives the business
- Growth opportunity as we expand the portfolio
- Competitive compensation including base salary, performance bonus, RRSP match, car allowance, and comprehensive benefits
- A small-company environment where decisions get made quickly and results are visible
Our Culture
We are direct, accountable, and team-oriented. We value people who do what they say, pay attention to detail, roll up their sleeves, and always look for ways to improve. We are building an operating company we are proud of, and we are looking for leaders who want to build with us.
To Apply
Please submit your resume and a short note on what draws you to this role. Only applicants selected for an interview will be contacted.
All applicants must be legally entitled to work in Canada. Employment is conditional upon a criminal record check, which may include a vulnerable sector screening.
Metta Lifestyles is committed to providing accommodations for people with disabilities. Applicants requiring accommodation during the recruitment and selection process are encouraged to make their needs known in advance if accommodation is required. We will work with you to meet your needs. We welcome applications from all qualified candidates. .
Job Types: Full-time, Permanent
Benefits:
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- Vision care
Ability to commute/relocate:
- Toronto, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- What draws you to this role?
Experience:
- Sales & Marketing: 10 years (preferred)
Work Location: In person
