Department of Position: Sales & Operations
Reports to: Director of Sales & Operations
Existing vacancy: Yes – Open and available immediately
Company Description
For 34 years, Lorex has been creating security systems designed to protect your home and business. Founded and headquartered in Canada, we’ve grown to become leaders in DIY (Do It Yourself) security, offering premium solutions built on innovation, reliability, and expertise that enhance your lifestyle and protect what matters most.
Job Summary
The Business Development Manager, manages all facets of sales for the product category, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborate with cross-functional teams to ensure accurate forecasting and inventory alignment. Develops a deep understanding of sales & marketing processes needed to position Lorex products in national retail, B2B and online channels and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory management, identifies when to implement promotional activity and to determine the scope of promotions. Works with cross functional stakeholders both internal & external partners to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. Reports on findings and planned actions on a consistent basis to executive management. In this role the primary mission is to bridge the gap between high-level departmental goals and the day-to-day execution, providing the support and structure needed to excel.
In addition, this role is expected to evolve into a more B2B-focused and analytics-driven function, leveraging data insights to identify growth opportunities, optimize account performance, and influence strategic decision-making. The successful candidate will play a key role in bridging data with execution, using market, customer, and performance insights to guide both short-term actions and long-term business strategies.
Role & Responsibilities:
- Drives the execution of the sales & marketing plans for Lorex product segment to meet P&L goals and KPIs.
- Sales Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising.
- Financial Performance Planning: Leverages the financial target planning (TP) process to set and monitor monthly customer sales targets, allocate promotional spending and drive profitable growth.
- Sales Forecast & Inventory Optimization:Closely monitors and analyzes category market performance, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve businesschallenges. Collaborates with product supply and all key accounts to effectively manage inventory to optimize sales & fulfilment cadence.
- Develops key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers, resellers and buying groups. Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement).
- Collaborates with marketing group in creating of Above-the-Line (ATL), Below-the- Line (BTL), and advertising materials, online assets, collateral, and training modules as required.
- Transitions from a support to a decision-making and people-management role as a surrogate Director when necessary
Requirements:
- Knowledge, Skills and Abilities (KSAs)
- Operational Principles: Deep understanding of workflow management, resource optimization, and National accounts business rhythms.
- Conflict Resolution: The ability to navigate interpersonal friction professionally and reach a "win-win" outcome for Lorex and key partner accounts
- Technical Proficiency: Mastery of CRM software (e.g., Salesforce) and advanced Excel (Pivot Tables, VLOOKUPs).
- Adaptability: The ability to remain calm and pivot strategies quickly when priorities shift or deadlines are moved along with necessary multi-tasking in a dynamic market and work environment.
- Competency Profile
- Strategy & Analytics – Has ability to translate strategic goals into execution based on data analysis/insight driven decision making
- Accountability - Takes ownership of the account’s successes and failures without deflection.
- Strategic Thinking - Looks beyond the daily task list to understand how each sales related action impacts the bottom line.
- Communication – Maintains enhanced and timely communications both internally & externally to ensure clear understanding with all stakeholders.
- Background Experiences
- Required
- Degree/Diploma in Business Administration, Technology/Computer IS, or a related field OR 10+ years experience working in similar profile.
- 7+ years of experience in a high-volume operational environment.
- Demonstrated product & sales managementexperience within electronics / technology sector.
- Preferred
- Prior Experience: History of managing named tech retail and B2B accounts in North American market.
- Certification: Lean Six Sigma Yellow Belt or similar process improvement certification.
- Industry Specifics: Experience in the Consumer Technology sales and/or product category management.
Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Please note that we use AI tools as part of our recruitment process to enhance efficiency and improve candidate experience.
Job Type: Permanent
Pay: $65,000.00-$90,000.00 per year
Work Location: In person
