Join our team and what we'll accomplish together
The Strategic Program Manager – Mall & Events Channel is the operational and strategic leader for a high-growth indirect sales enablement program. You will drive the channel's evolution toward a 2026 target of 40K sales (+15% YoY growth) by establishing governance, vendor partnerships, and cross-functional alignment.
This high-visibility role requires a strategic operator who builds structure from ambiguity and influences without authority. You will be accountable for unlocking program potential through disciplined management, data-driven decisions, and a relentless ROI focus.
Collaborating across Sales, Finance, Channels, and Marketing, you will lead Eastern expansion, omni-channel pilots, contract negotiations, and the development of a robust ROI model to guide long-term strategy.
As a foundational hire, you won't just manage a program—you'll define excellence. If you are energized by delivering measurable outcomes and building from the ground up, this role was made for you.
What you’ll do
Driving Strategic Evolution, Vendor Management, Performance Governance, and Program ROI
- Own end-to-end program management for the Mall & Events channel, driving toward 40K total sales in 2026
- Lead the development and implementation of a unified program scorecard with rep-level sales attribution, per-event targets, and location-tier performance benchmarks to replace manual reporting processes
- Lead the design and implementation of vendor financial arrangements in partnership with Finance, establishing performance-linked compensation tied to TELUS ROI metrics
- Analyze performance volatility and develop mitigation strategies to stabilize weekly RGU output and improve forecast accuracy
- Develop a data-driven location tiering model that incorporates TELUS performance inputs to guide Mall selection, replace underperforming locations, and optimize geographic footprint
- Lead pilot design and execution in partnership with cross-functional teams, exploring staffing and channel integration models that optimize Cost of Acquisition (COA) and labor utilization
- Build and implement a comprehensive TELUS Event ROI and long-term decision model to replace cost-and-revenue-potential-based decision-making with a rigorous, data-backed framework for staffing, location, and investment decisions across the program
- Establish governance structures, measurement cadences, and formal interlocks with External Partners, Channel, Marketing, and Finance to create accountability and build the collaborative infrastructure necessary for program success
- Represent the Mall & Events program in senior leadership forums, providing clear, data-driven updates on program performance, risks, and strategic direction
