About the RoleReporting directly to the Chief Commercial Officer, the Marketing Manager will oversee day-to-day marketing operations across all Token’s brands and companies. This hands-on role combines creative design, brand management, digital execution, and data-driven strategy. You’ll collaborate closely with sales and leadership teams to drive growth, enhance visibility, and ensure consistent brand alignment across channels.
Key Responsibilities-
Brand & Marketing Management
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Lead marketing strategy and execution for Token’s portfolio of brands.
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Manage trade marketing programs, promotional materials, and POS assets.
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Ensure compliance with federal and provincial marketing regulations for cannabis and beverage alcohol.
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Digital Marketing & Analytics
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Oversee website content and updates across WordPress and Shopify platforms.
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Manage SEO, Google Analytics, and paid campaign performance reporting.
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Plan, schedule, and optimize social media content across all channels.
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Analyze engagement metrics and provide insights to guide strategy.
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Creative & Design
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Develop and execute graphic design projects for packaging, digital assets, and trade materials.
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Collaborate with partners and printers to ensure production quality and brand consistency.
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Collaboration & Coordination
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Support sales and distribution teams with marketing collateral and retail activation tools.
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Coordinate product launches, events, and brand initiatives.
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Manage vendor relationships, freelancers, and creative partners when required.
Qualifications-
3–5 years of progressive marketing experience, ideally within CPG industries.
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Hands-on skills in graphic design (Adobe Creative Suite preferred).
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Experience managing websites on WordPress and Shopify.
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Strong understanding of social media and Google analytics tools.
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Familiarity with cannabis and/or beverage alcohol marketing regulations is a strong asset.
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Exceptional organizational skills with the ability to manage multiple projects simultaneously.
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A creative problem-solver who thrives in fast-paced, entrepreneurial environments.
Why Join Token-
Opportunity to work with a dynamic and growing portfolio of innovative brands.
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Hybrid work flexibility with a local Edmonton office.
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Collaborative, creative, and entrepreneurial company culture.
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Competitive compensation and growth opportunities.
To Apply:Please submit your
resume,
portfolio or samples of your work, and a brief
cover letter outlining why you’re a great fit for Token Naturals.
