Job Title: Digital Marketing Specialist
Location: ACE Trades and Technical Insititute
Job Type: [Full-time]
Job Description:
ACE Trades and Technical Insitute are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various online channels. If you have a passion for digital marketing and are up-to-date with the latest trends and best practices, we want to hear from you.
Responsibilities:
Digital Strategy: Develop and execute digital marketing strategies to achieve business objectives.
Content Creation: Create engaging and high-quality content (posts/videos) for our social media platforms, email campaigns, website, blog, and other digital channels.
Social Media Management: Maintain and grow our social media presence by creating and scheduling posts, engaging with followers, and analyzing social media metrics.
Paid Advertising: Manage and optimize PPC advertising campaigns on Meta and Google, including keyword research, ad creation, campaigns and budget management.
Email Marketing: Create and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
SEO Optimization: Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide regular reports and insights to optimize strategies.
Qualifications:
- Education in Marketing, Digital Marketing, Communications, Business, or a related field.
- Minimum 3 years of hands-on experience in digital marketing, with a proven track record of planning, executing, and optimizing successful marketing campaigns.
- Strong knowledge of digital marketing platforms and tools, including Google Ads, Meta (Facebook & Instagram) Ads, email marketing platforms, SEO tools, and analytics platforms.
- Experience creating engaging digital content, including graphic design, photo editing, video production, short-form video creation, and social media content development.
- Comfortable appearing on camera for promotional videos, interviews, presentations, and social media content.
- Excellent written, verbal, and interpersonal communication skills with strong attention to detail.
- Ability to analyze campaign performance, interpret data, and provide actionable insights to improve results and ROI.
- Experience managing websites, landing pages, content updates, and digital lead-generation campaigns is an asset.
- Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
- Up-to-date knowledge of emerging digital marketing trends, social media best practices, AI-powered marketing tools, and industry developments.
- Experience with WordPress, Canva or similar marketing tools is considered an asset.
- Professional certifications such as Google Ads, Google Analytics, HubSpot, Meta Blueprint, or related digital marketing certifications are preferred.
Job Types: Full-time, Permanent
Pay: From $21.50 per hour
Experience:
- Digital marketing: 3 years (preferred)
Work Location: In person
