Business Development Manager
Commercial Growth | Strategic Partnerships | Market Development
Location: Greater Sudbury, Ontario
Job Type: Full-Time
Compensation: Competitive base salary plus performance-based commission and bonus opportunities
About Yes Buddy
Yes Buddy is a fast-growing Northern Ontario service company built on strong relationships, reliable service, and a commitment to helping customers care for the vehicles, fleets, equipment, and assets they rely on every day.
Through Yes Buddy Detail and Yes Buddy Fleet Solutions, we serve individual, commercial, industrial, municipal, mining, construction, transportation, marine, and fleet customers.
We have grown quickly, and we are continuing to grow.
Now, we are looking for someone who wants to help build what comes next.
This is not a role where you will simply inherit a list of accounts and maintain the status quo. We are looking for a commercially driven business builder who can hunt for opportunities, open doors, build relationships with key decision-makers, secure service agreements, shape market strategy, create systems, and help build the commercial side of the company from the ground up.
You will work directly with the owner and play a meaningful role in the future direction of Yes Buddy.
The Opportunity
There is a certain type of person who sees an opportunity and goes after it.
Someone who is energized by getting into the market, meeting decision-makers, building trust, developing strategy, and turning conversations into long-term business.
Someone who does not wait for leads to appear. They create opportunities.
Someone who can walk into an unfamiliar market, identify the right people, understand their needs, and build a path toward a deal.
We are looking for that person.
As Business Development Manager, you will own the commercial growth of Yes Buddy. You will help develop our market strategy, build and manage the sales pipeline, create repeatable commercial systems, secure long-term service agreements, strengthen existing accounts, and recommend the people, tools, partners, or resources needed to help the company grow.
This role requires both strategy and execution.
You must be willing to think at a high level, build the plan, and then get into the field and make it happen.
What You Will OwnBusiness Development and Deal Creation
- Hunt for new business opportunities across Northern Ontario.
- Build relationships with key decision-makers in mining, construction, transportation, municipalities, industrial operations, fleet services, dealerships, marine, automotive, and related sectors.
- Own the full business development cycle from prospecting and discovery through proposal, negotiation, service agreement, onboarding, and long-term account growth.
- Build qualified opportunities through outbound prospecting, networking, referrals, partnerships, events, and direct relationship development.
- Create proposals, pricing strategies, presentations, and service agreements that clearly communicate value.
- Negotiate and close profitable, long-term business.
- Develop strategic account plans for high-potential customers.
- Build a referral network that creates consistent opportunities.
- Represent Yes Buddy at customer meetings, networking events, industry functions, and community events.
Market Strategy and Expansion
- Help develop and execute the company’s overall market strategy.
- Identify which industries, customer segments, services, and geographic markets offer the strongest growth potential.
- Create go-to-market plans for priority sectors.
- Research market trends, competitor activity, customer needs, and emerging opportunities.
- Recommend new services, pricing models, packages, partnerships, and revenue streams.
- Build annual and quarterly growth plans with measurable targets.
- Help determine where the company should focus its time, money, and resources.
- Translate market insight into practical commercial action.
Marketing Strategy and Execution
- Help create and execute a marketing plan that supports the company’s growth goals.
- Align marketing activity with target markets, sales priorities, and commercial opportunities.
- Identify the campaigns, channels, partnerships, events, and content needed to generate qualified leads.
- Measure marketing performance and recommend improvements.
- Coordinate with external contractors, agencies, designers, or specialists where required.
- Recommend when additional marketing support is needed and help select the right people or partners.
- Ensure marketing efforts support the Yes Buddy brand and contribute to measurable business growth.
Sales Pipeline and Commercial Systems
- Build and maintain a disciplined CRM and sales pipeline.
- Create repeatable systems for prospecting, follow-up, quoting, proposals, client communication, renewals, and account growth.
- Establish clear pipeline stages, activity standards, reporting, and follow-up processes.
- Track conversion rates, close rates, sales cycle length, account growth, and customer retention.
- Build forecasting and reporting tools that help leadership make better decisions.
- Identify where opportunities are being lost and fix the process.
- Recommend software, tools, and automation that improve commercial performance.
- Create systems that can eventually support a larger sales and marketing team.
Strategic Accounts and Customer Growth
- Build strong, long-term relationships with key customers and executive decision-makers.
- Become a trusted advisor who understands each customer’s operations, priorities, and challenges.
- Conduct regular account reviews and identify ways to create more value.
- Increase retention, repeat business, referrals, and account penetration.
- Identify upsell, cross-sell, and expansion opportunities across Yes Buddy divisions.
- Develop long-term service agreements and recurring revenue opportunities.
- Work closely with operations to ensure customer expectations are met and problems are addressed quickly.
- Protect the relationship while supporting profitable growth.
Commercial Leadership and Business Building
- Work directly with the owner as a trusted commercial advisor.
- Bring forward ideas, challenge assumptions respectfully, and help improve decision-making.
- Identify weaknesses in the business and recommend practical solutions.
- Help determine when additional sales, marketing, administrative, or operational support is needed.
- Recommend the people, contractors, agencies, systems, and resources required to support growth.
- Help build the future commercial team as the business expands.
- Contribute to pricing, service development, hiring, budgeting, forecasting, and strategic planning.
- Take calculated risks, test new ideas, learn quickly, and adjust when necessary.
- Help turn Yes Buddy’s growth into a scalable, well-structured business.
What Success Looks LikeIn Your First 90 Days
- Learn the business, services, customers, operations, quoting process, and current market position.
- Build strong relationships with the owner, team members, existing customers, and key stakeholders.
- Review the current sales process, CRM, follow-up system, marketing activity, and customer journey.
- Identify immediate commercial opportunities and process improvements.
- Begin building a qualified sales pipeline.
- Develop an initial market and account strategy.
- Take ownership of quote follow-up, prospect communication, and pipeline reporting.
Within 6 to 12 Months
- Build a consistent pipeline of qualified commercial opportunities.
- Secure new customers, service agreements, and strategic accounts.
- Improve quote conversion, follow-up discipline, and customer retention.
- Develop and begin executing a formal marketing and go-to-market plan.
- Create repeatable systems for sales, account management, and reporting.
- Establish strong relationships with key decision-makers across priority sectors.
- Identify new markets, partnerships, services, and revenue opportunities.
- Become a trusted advisor to the owner on commercial growth.
Over Time
- Build and lead the commercial function of Yes Buddy.
- Help recruit, develop, and manage future sales and marketing team members.
- Take on increasing responsibility for growth, strategy, partnerships, and company performance.
- Play a major role in shaping the long-term direction of the company.
- Grow into broader senior leadership as Yes Buddy continues to expand.
There is significant room for growth in this role.
For the right person, this is not simply a business development position. It is an opportunity to grow with the company, build a department, influence strategy, and potentially move into a senior executive leadership role over time.
What You Bring
- At least 5 years of experience in business development, B2B sales, account growth, commercial strategy, strategic partnerships, or a related role.
- A proven ability to generate opportunities and close new business.
- Experience owning the full sales cycle from first contact through negotiation and agreement.
- Strong prospecting discipline and the confidence to approach senior decision-makers.
- Excellent relationship-building, presentation, negotiation, and communication skills.
- Strong commercial judgment and an understanding of revenue, margin, scalability, and trade-offs.
- Experience building or improving sales processes, CRM systems, pipelines, and reporting.
- The ability to develop strategy and execute it personally.
- Strong organizational skills, self-discipline, and accountability.
- A valid Ontario driver’s licence and the ability to travel throughout Northern Ontario.
Experience in mining, construction, industrial services, transportation, fleet services, automotive, marine, municipal services, equipment, or other B2B service environments is considered a strong asset.
Marketing strategy, account planning, service agreement development, pricing, forecasting, or team-building experience is also considered an asset.
The Person We Are Looking For
You are a hunter, a relationship builder, and a business thinker.
You enjoy opening doors, meeting people, creating opportunities, and winning business.
You are comfortable walking into the market, finding the right decision-makers, and starting conversations that others may avoid.
You are not afraid to hear no.
You are persistent without being reckless, confident without being arrogant, and competitive without sacrificing integrity.
You think like an owner.
You ask questions such as:
- Where should we grow next?
- Which industries should we target?
- What services should we add?
- Why are we losing certain deals?
- How can we create recurring revenue?
- Which partnerships could accelerate growth?
- What systems are missing?
- What people or resources do we need next?
- How can we strengthen the brand and improve the customer experience?
You do not wait to be told what to do. You identify the opportunity, build the plan, and take action.
You know when to do the work yourself and when to recommend bringing in outside expertise.
Most importantly, you are not afraid to respectfully challenge ideas.
We do not want a yes person.
If you see a better way, we expect you to speak up.
What We Offer
- Competitive base salary.
- Performance-based commission and bonus opportunities.
- Significant earning potential for strong results.
- Company phone and iPad.
- Two weeks of paid vacation.
- Professional development and continuous learning opportunities.
- Direct access to the owner and meaningful influence on company decisions.
- The freedom to bring forward ideas, test new approaches, and help shape the business.
- The opportunity to build systems, develop a team, and grow into senior leadership.
- A collaborative, entrepreneurial environment where initiative is valued.
- Substantial career growth as Yes Buddy continues to expand.
Why Join Yes Buddy?
Yes Buddy has grown quickly, and we are only getting started.
We are building a company designed for long-term growth, and we are investing in people who want to grow with it.
We are not hiring someone to simply fill a position.
We are looking for someone who wants to help build the future of the company.
You will have the opportunity to work directly with the owner, influence strategy, develop new markets, build commercial systems, secure major accounts, strengthen the brand, and help shape the next stage of Yes Buddy.
As the company grows, we expect this role to grow with it.
For the right person, there is no small ceiling here.
This could become the opportunity that defines your career.
Apply today and help build what comes next for Yes Buddy.
Pay: $65,000.00-$100,000.00 per year
Benefits:
- Company events
- Paid time off
Work Location: In person
