Toronto Honda (CanadaOne Auto)
- Location: Toronto, Ontario, Canada
- Type: Full-time, 12-month contract (On-site)
Position Overview
The Digital Marketing Manager focuses on planning, executing, and reporting on marketing campaigns to enhance the dealership's online reach, drive automotive sales, and boost customer engagement. Working closely with the Area Marketing Manager and dealership leadership, this role leverages digital strategies to increase web traffic, generate high-quality sales leads, and foster customer loyalty.
Key Responsibilities
- Campaign Execution: Plan and execute multi-channel digital marketing campaigns targeted at moving new and pre-owned vehicle inventory.
- Online Presence: Update, optimize, and maintain the dealership's primary website inventory, landing pages, and third-party automotive listing portals.
- Lead Generation: Coordinate online customer acquisition strategies to increase walk-ins and digital inquiries for the sales floor.
- Budget Tracking: Manage localized marketing budgets and communicate with external vendors to prioritize ad spend efficiently.
- Performance Reporting: Collaborate with internal teams to track campaign performance, analyzing traffic and conversion metrics to maximize ROI.
Required Skills & Qualifications
- Experience: 3+ years of progressive experience in marketing, with a heavy emphasis on digital platforms. Experience within retail automotive environments is preferred.
- Analytics & Tools: Proficiency in Google Analytics (GA4) and Microsoft Excel to pull data, monitor funnel health, and present performance breakdowns.
- Communication: Strong interpersonal skills to manage relations with internal dealership departments (Sales, Finance, Fixed Ops) and marketing partners.
Pay: $65,000.00-$85,000.00 per year
Work Location: In person
