Social Media Brand Ambassador
Administration
Position Title: Social Media Brand Ambassador
Non-Union Title: Finance Assistant 1
Department: Administration
Reports To: Executive Director (cross-functional support for the Management Team)
Work Hours: Monday – Friday 9:00 am – 4:30 pm with the potential to work evenings or weekends as needed
Role Type: Full-time / 35 hours per week / Non-Union
New position
Wage Range: $25.63 – $28.79
Contract End Date: March 31, 2028
About Mainstream Services and Gateway Residential and Community Supports
Mission
Through a person centred approach, we empower individuals to live lives of their choosing. To be independent in their way and housed safely and affordably.
Vision
We envision a future free from barriers, where all people are valued, connected and empowered to reach their full potential.
Values
Respect – We treat everyone with dignity and kindness, recognizing the inherent worth of people
Inclusion – We honour diversity and actively work to ensure everyone feels seen, heard and valued
Compassion – We meet each person with empathy, understanding that everyone’s journey is
Empowerment – We support people to make informed choices, take charge of their own growth and
persevere in the face of life’s challenges
Part storyteller, part strategist, part hype-person for the organization
The Social Media Brand Ambassador is a creative, innovative, and community-minded storyteller who brings energy, ideas, and personality to everything they touch. This role is responsible for amplifying the agency’s presence across Niagara and beyond, helping our work show up in meaningful, engaging, and memorable ways.
They lead digital storytelling, social media engagement, and internal and external communications that connect people to our mission and impact. In doing so, they help turn everyday moments into powerful stories that reflect who we are and what we do.
This role brings communication strategies to life by showcasing our services, programs, staff, and strengthening community connections. From crafting compelling digital content across social platforms, to supporting media relations, and developing key agency publications, this role is at the heart of how our story is shared with the world.
Here’s where the magic happens, the key areas this role brings to life
Social Media and Digital Content
- Lead and bring to life all agency social media channels (Facebook, Instagram, LinkedIn, TikTok), overseeing content flow, scheduling, and quality to ensure a strong and consistent brand presence
- Create engaging written, visual, and video content using Canva and/or Adobe Creative Suite that tells our story in creative and compelling ways
- Manage the day-to-day rhythm of posting, scheduling, and monitoring content across platforms to keep our digital presence active, responsive, and relevant
- Stay curious and informed by exploring digital trends, tools, and best practices to continuously strengthen reach, engagement, and impact
- Partner with management and program teams to understand communication and design needs and turn ideas into meaningful visual materials
- Design and develop graphics for print, digital, signage, and promotional use that reflect and elevate the agency brand
Brand Storytelling, Strategic Communications and Engagement
This role is at the heart of how the agency’s story is shaped, shared, and strengthened across all audiences. It brings strategy, creativity, and clarity together to ensure our voice is consistent, compelling, and aligned with our mission
- Partner with the Executive Director, leadership team, and program supervisors to support thoughtful, strategic communications planning and implementation
- Lead the development and execution of both internal and external communication strategies that connect people to our work and impact
- Design and guide agency-wide marketing and fundraising communication approaches that elevate visibility and engagement
- Identify communication gaps, emerging opportunities, and potential risks, and help shape proactive messaging responses
- Champion brand consistency while contributing to the ongoing evolution of the agency’s voice and identity
- Create engaging newsletters, press releases, reports, brochures, and public-facing materials that inform, inspire, and connect
- Build and maintain strong relationships with media across platforms and serve as a key point of contact for media and public inquiries
- Support and coordinate agency meetings, forums, and special events that bring people together around our mission
Website and Digital Presence
This is where our story lives online, keeping our digital front door current, accessible, and engaging
- Maintain and regularly update all website content to ensure accuracy, clarity, and relevance
- Ensure online materials are accessible, user-friendly, and aligned with the agency’s voice and brand
- Oversee posting and management of agency documents, reports, newsletters, and key updates
Agency Publications and Storytelling Products
This is where big-picture storytelling comes to life in polished, meaningful publications
- Lead the development and production of the Annual General Report (AGR)
- Oversee the creation of the annual digital “Year in Review,” highlighting impact, stories, and key achievements
Additional Job Duties and Responsibilities
- Support agency fundraising requirements by attending 1-2 charitable Bingo shifts per year
- This position reflects general duties and may include other tasks as required, but is not a complete list of all responsibilities
How This Role Shows Up Every Day
- Respect and follow all agency policies and procedures, helping to create a safe, consistent, and accountable workplace
- Always protect confidentiality by handling sensitive, personal, and organizational information with care and integrity
- Bring a respectful, supportive, and collaborative approach to working with colleagues across the organization
- Show up with a positive, solution-focused attitude and a willingness to contribute to team success
- Demonstrate a strong work ethic by taking ownership of responsibilities and following through on commitments
- Use strong time management skills to prioritize, plan, and complete work effectively in a dynamic environment
- Communicate and collaborate in a professional, thoughtful, and respectful way with colleagues, leadership, families, and community partners
- Follow all health and safety policies, procedures, and safe work practices to help maintain a safe and supportive workplace for everyone
Qualifications
- College diploma or university degree in Communications, Marketing, Public Relations, Media Studies, Journalism, Advertising, or a related field
- Minimum two years of hands-on experience in social media management, digital content creation, communications, or public relations (nonprofit experience considered an asset)
- Demonstrated experience creating and managing social media content across multiple platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), including a portfolio or samples of work is required
- Availability for occasional evenings, weekends, or special events
- A valid G drivers’ license with a reliable vehicle and permission to carry rider attached with 2-million-dollar liability
- Strong writing, editing, and content development skills
- Experience with social media tools and basic photography/video editing
- Knowledge of the social services sector, or demonstrate willingness to learn
- Demonstrated ability to work with a trauma-informed, compassionate, and non-judgmental approach
- Ability to work independently and as part of a team
- Bi-lingual in both French and English is an asset
Police Clearance and Vulnerable Sector Check Requirements
To ensure the safety of the individuals we serve, all successful candidates for this position will be required to provide a Police Clearance and Vulnerable Sector Check from their local police service. A clear Vulnerable Sector Check is a condition of employment. Any prior convictions or offenses (outside the scope of the Vulnerable Sector Check) will be assessed in accordance with applicable privacy and human rights legislation. A criminal record may be considered in the hiring decision, in accordance with the Ontario Human Rights Code. Applicants will have the opportunity to discuss any relevant information once the check is requested.
Work Conditions
- Office-based environment with extended periods of sitting and computer use
- Regular interaction with staff, clients, and external stakeholders
- Occasional travel or attendance at events, conferences, or meetings
- High level of verbal and written communication; preparation of press releases, newsletters, social media posts, and reports
Additional Information
AI Use Disclosure (Ontario Employment Standards Act – ESA)
In accordance with Ontario’s Employment Standards Act and related job posting requirements, this employer does not use artificial intelligence (AI) technology to screen, assess or select applicants at any stage of the recruitment or hiring process. All applications are reviewed by our hiring team.
Accommodation will be provided in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Gateway is committed to supporting a culture of diversity and inclusiveness across the organization. We believe in equal opportunity, and it is our priority to ensure a barrier-free recruitment and selection process. If you are contacted for an interview, please notify Human Resources of any accommodation needs you may have during the selection process. Information received regarding the accommodation needs of applicants will be addressed confidentially. We thank all respondents for their applications but only those selected for an interview will be contacted.
Pay: $25.63-$28.79 per hour
Benefits:
- Mileage reimbursement
- On-site parking
- Wellness program
Ability to commute/relocate:
- Niagara Falls, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Do you have a College diploma or university degree in Communications, Marketing, Public Relations, Media Studies, Journalism, Advertising, or a related field ?
- Email address
- Phone number
- Do you have experience creating and managing social media content across multiple platforms (e.g., Facebook, Instagram, LinkedIn, TikTok)?
- Please email your portfolio to [email protected]
Education:
Experience:
- social media management, digital content creation, : 2 years (required)
- nonprofit : 1 year (required)
- communications or public relations: 2 years (preferred)
Licence/Certification:
- G driver's license not G1 or G2? (required)
Work Location: In person
