Overview
We are seeking an ambitious Area Director of Sales to lead sales activity and revenue growth across multiple properties in North East Calgary.
This role is based at the property level, leading the Sales and Catering team across two flagship hotels — the Hilton Garden Inn Calgary Airport and the Sheraton Cavalier Calgary — with responsibility for driving revenue growth, expanding the client base, and executing sales initiatives across both locations.
With flexible event space for a range of group types, capacity for up to 400 guests, and amenities including restaurants, a waterpark, and fitness facilities, these properties offer strong growth potential.
Both hotels are managed by Opal Hospitality Ltd., whose ownership-aligned vision includes planned renovations expected to reposition both properties to "top of class" in their respective categories. Opal brings a strong management culture focused on performance, collaboration, and empowering on-property teams to reach their full potential — and the right leader will have every resource needed to realize that growth.
If you are ready to make a measurable impact at two high-potential Calgary hotels, supported by an experienced and people-first management company, apply today!
Function
As a member of the Executive Committee, the Director of Sales plans & oversees Business Development and Direct Sales efforts of multiple properties, including achievement of targeted room revenue and sales mix, acting as a vital link between corporate strategy and on-the-ground performance, driving bookings for group travel, corporate accounts, and events
Responsibilities
- Lead business development across both hotels by shaping and executing short & long term sales strategies, including annual Sales & Marketing Plans and expense budgets.
- Lead, coach, & support the Sales & Catering teams to deliver strong operational, sales activity, and market segment results.
- Lead sales meetings, training sessions, and other team meetings as needed.
- Represent the hotels at client events, trade shows, community events, brand initiatives, and industry meetings; travel as required
- Identify and maximize opportunities to grow market share and outperform the competitive set, with a focus on exceeding RevPAR index targets.
- Build and maintain revenue growth plans that support profit goals, including monthly sales action plans and annual corporate RFP strategy.
- Maintain strong knowledge of market trends, competitors, customers, and regional corporate, association, and group segments.
- Drive direct selling performance for the Sales & Catering teams, including prospecting through phone outreach, outside sales calls, site inspections, virtual meetings, and written communication.
- Support revenue management through monthly forecasting and corporate account and group rate strategies.
- Execute hotel marketing strategies across Hilton and Marriott brand platforms, social media, and related channels.
- Promote a safe work environment by supporting the hotel’s health and safety program, reviewing procedures with associates, and monitoring compliance.
- Support accident and injury investigations and follow through on corrective actions.
- Perform other related duties as required.
Qualifications
- Post-secondary education in Sales & Marketing, Hotel Management, or a related field.
- At least 5 years of sales & marketing experience including 3 years in a senior leadership role; multi-brand experience is an asset.
- Proven ability to build, lead, and retain a high-performing team.
- Strong communication, presentation, and negotiation skills.
- Strong knowledge of the sales cycle, account acquisition, and account growth.
- Strong analytical skills, with the ability to interpret and communicate insights from marketing performance, group pace, STR, and brand reports.
- Demonstrated success in strategic planning and execution, both independently and in team environments.
- Valid driver’s licence, access to a vehicle, and ability to travel.
- Proven success in driving RevPAR index growth in a competitive market.
- Strong financial acumen, including forecasting, budgeting, and goal setting.
- Digital marketing expertise across brand platforms, Cvent, social media, and related tools
What Does Success Look Like?
- · Revenue and market share targets are consistently achieved across both hotels.
- · Sales and Catering teams are engaged, accountable, and performing at a high level.
- · Annual sales and marketing plans translate into measurable business growth and a strong RevPAR index.
- · Key client relationships are strengthened, and new business opportunities are actively converted.
- · Both hotels maintain strong brand presence, commercial discipline, and cross-functional alignment
Hours of Work: Monday to Friday; however travel and outside responsibilities may require weekends.
Reports To: General Manager
Benefits:
- Company events
- Company pension
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
Work Location: In person
