WHO ARE WE?
Burnbrae Farms is a sixth‑generation, Canadian, family‑owned company, operated today by the fourth generation of the Hudson family. We are proud to be one of Canada’s leading egg producers and processors, with farms, grading stations, and processing facilities across British Columbia, Alberta, Manitoba, Ontario, and Quebec.
Working with more than 400 local independent egg farming families, we provide Canadians from coast to coast to coast with safe, nutritious, and affordable eggs and egg products. Across our operations, spanning 7 farms, 8 grading stations, 3 processing plants, and 2 distribution centres, we collect, grade, boil, cook, and ship eggs nationwide. Burnbrae Farms has built a strong, trusted consumer brand, offering a wide range of value‑added products including EGG Creations!, Simply Egg Whites, EGG Bakes!, EGG Bites!, and EGGS2go!.
With a bright future and ambitious plans for continued growth, we proudly employ more than 1,700 dedicated team members across Canada.
Position Title: Business Development Manager
Replacement or New Role: Replacement
Term: Full Time Permanent
Reports to: Senior Director, Food Service and Industrial Sales
Direct Reports: 0
Hiring Range: $110,000- $115,000
Bonus: Yes
Address: Lower Mainland
Travel: Yes – Eligible for Vehicle Allowance
Language: English
We are currently seeking a proactive, results-driven Business Development Manager - BC - to join our Foodservice & Industrial sales team to lead new-business growth across the BC Foodservice and Industrial markets.
This hunter-focused role is ideal for a business development professional with 7+ years of Foodservice experience who excels at opening new doors, building a qualified pipeline, creating urgency, and converting new opportunities into profitable, sustainable growth while advancing Burnbrae’s regional and national sales plans.
JOB DUTIES & RESPONSIBILITIES:
- Identify, target, and secure new Foodservice and Industrial business opportunities across BC.
- Build and manage a strong pipeline through cold outreach, prospecting, networking, referrals, and market intelligence.
- Qualify opportunities, uncover customer needs, and develop value-driven solutions that win business from competitors.
- Establish relationships with key decision-makers, including distributors, regional chain accounts, chefs, operators, buyers, and industrial customers.
- Lead customer presentations, business reviews, proposals, pricing discussions, negotiations, and product solution recommendations.
- Own opportunities from first contact through conversion, ensuring successful handoff and long-term growth.
- Partner with brokers and internal stakeholders to maximize market penetration and customer success.
- Monitor market trends, competitive activity, and customer needs to identify new growth opportunities.
- Maintain accurate pipeline reporting, forecasting, and sales activity management.
REQUIREMENTS:
- 7+ years of Foodservice sales experience, with a strong emphasis on business development, prospecting, and new account acquisition.
- Proven success generating leads, conducting cold outreach, qualifying prospects, overcoming objections, and closing net-new business.
- Strong knowledge of BC Foodservice distributors, regional operators, chain accounts, and Industrial customers.
- Demonstrated ability to influence decision-makers and convert competitive accounts.
- Strong negotiation, forecasting, commercial, and pipeline management skills.
- Excellent communication, presentation, and relationship-building abilities.
- Self-starter with a high level of accountability, persistence, and drive to exceed growth targets.
- Experience with Industrial customers, ingredients, value-added food products, or broker management is an asset.
- Bilingual English/French is an asset.
- Willingness to travel regularly throughout BC and Western Canada.
Burnbrae Farms’ Vision is to grow into a world-class egg business using the strength of our people to develop leading edge products and processes. Through our commitment to quality, health and innovation, we will provide healthy lifestyle solutions, exceed customer expectations and build highly trusted brands.
We offer our employees the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds expectations.
Burnbrae Farms is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.
