Position Overview
The Regional Manager is the senior operational leader responsible for the overall financial performance, operational excellence, and people development across Purebread's Vancouver and Sea to Sky regions, with additional regions to follow as the brand expands.
The Regional Manager oversees the Sea to Sky Multi-Unit Leader (MUL) and directly leads the Vancouver Bakery Cafe Managers. This role is accountable for translating Purebread's strategic objectives into consistent execution across both regions, whether that's through the MUL or hands-on with cafe managers directly. It requires a highly analytical, people-focused leader who can operate at both the strategic regional level and the on-the-ground store level, balancing financial discipline with exceptional hospitality while building a bench of strong, accountable leaders underneath them.
The Regional Manager owns P&L performance across the full portfolio and is responsible for driving sustainable sales growth, optimizing labour and food costs, maintaining operational excellence, and building the leadership pipeline that will support Purebread's national expansion.
Core Pillars of Responsibility
PILLAR 1: Financial Leadership
Profit & Loss Accountability
- Own the financial performance of both the Sea to Sky region (through the MUL) and the Vancouver region, ensuring each territory achieves or exceeds sales, labour, wastage, COGS, and profitability targets.
- Analyze weekly and monthly financial reporting across both regions to identify trends, risks, and opportunities.
- Partner with the MUL to develop and approve action plans for underperforming Sea to Sky locations; develop and execute action plans directly with Vancouver Bakery Cafe Managers.
Labour & Productivity Strategy
- Set labour deployment standards across both regions to maximize productivity while maintaining service standards.
- Coach the MUL on scheduling efficiencies, labour forecasting, overtime management, and staffing models for Sea to Sky; coach Vancouver Bakery Cafe Managers directly on the same.
- Ensure labour investments align with sales volume and seasonal business fluctuations across both regions.
Cost Management
- Monitor food wastage, inventory variance, purchasing practices, and controllable expenses across Sea to Sky and Vancouver.
- Identify systemic operational inefficiencies and implement sustainable cost reduction initiatives without compromising product quality or guest experience.
Budget Planning
- Own the annual budgeting and forecasting process for both regions.
- Approve capital expenditures and ensure responsible use of company resources across the full portfolio.
PILLAR 2: Operational Excellence
Execution Consistency
- Ensure operational standards, systems, and service expectations are consistently executed across every cafe in both regions.
- Set and conduct the audit cadence for operational reviews; hold the MUL accountable for Sea to Sky results and Vancouver Bakery Cafe Managers accountable directly.
Retail & Production Alignment
- Partner with the MUL, Vancouver Bakery Cafe Managers, and Production leadership to optimize product flow, inventory levels, merchandising execution, and sell-through across the full network.
- Ensure production planning scales with growth and supports demand across both regions while minimizing waste.
Facilities & Asset Management
- Oversee preventative maintenance programs and capital planning across all locations in both regions.
- Prioritize equipment repairs, facility improvements, and operational readiness at a portfolio level to minimize business disruption.
New Initiative Execution
- Lead rollout of new operating procedures, menu launches, technology initiatives, and company projects across the full portfolio, working through the MUL for Sea to Sky execution and directly with Vancouver Bakery Cafe Managers.
PILLAR 3: Leadership Development & Talent Management
People Development
- Recruit, coach, mentor, and develop the Sea to Sky MUL into a high-performing regional business leader.
- Directly recruit, coach, mentor, and develop Vancouver Bakery Cafe Managers.
- Conduct regular one-on-ones, performance reviews, and development planning with the MUL and with each Vancouver Bakery Cafe Manager.
- Build succession plans for the MUL position and for Bakery Cafe Manager roles across both regions, including a future Vancouver MUL as the region grows.
Performance Management
- Hold the MUL accountable to measurable operational and financial objectives for Sea to Sky.
- Hold Vancouver Bakery Cafe Managers directly accountable to the same standards.
- Support the MUL and Vancouver Bakery Cafe Managers with employee relations, performance improvement plans, progressive discipline, and workplace investigations when required.
Culture Leadership
- Foster a culture built on accountability, respect, continuous improvement, and operational excellence across both regions.
- Promote collaboration and best-practice sharing between the Sea to Sky and Vancouver teams.
PILLAR 4: Guest Experience & Brand Excellence
Customer Experience
- Ensure every cafe across both regions consistently delivers an exceptional Purebread guest experience.
- Monitor customer feedback, online reviews, mystery shop results, and operational metrics across both regions to identify improvement opportunities.
Brand Standards
- Protect and elevate the Purebread brand by ensuring excellence in merchandising, cleanliness, hospitality, food quality, presentation and atmosphere across every location in both regions.
Community Engagement
- Support the MUL and Vancouver Bakery Cafe Managers in developing meaningful relationships within local communities to strengthen customer loyalty and brand awareness.
PILLAR 5: Strategic Leadership
Business Planning
- Develop quarterly and annual business plans covering both Sea to Sky and Vancouver, aligned with company objectives.
- Identify opportunities for revenue growth, operational efficiencies, and strategic partnerships across the full portfolio.
Cross-Functional Collaboration
- Work closely with Production, Finance, Human Resources, Marketing, and Executive Leadership to ensure alignment across the business.
- Act as the primary link between regional operations and Executive Leadership.
Data-Driven Decision Making
- Utilize operational and financial reporting across both regions to make informed business decisions.
Key Performance Indicators
- Portfolio-wide sales growth
- COGS
- Labour
- Wastage
- Inventory accuracy
- Guest satisfaction scores
- Employee retention
- Management retention
- Health & Safety compliance
- Food Safety audit scores
- Operational audit results
- Achievement of regional and portfolio strategic initiatives
Leadership Expectations
- Lead with integrity, humility, and accountability.
- Develop people before solving problems for them.
- Make data-driven decisions while remaining customer-focused.
- Be highly visible across regions through regular site visits and MUL coaching.
- Maintain a strong sense of urgency while fostering a positive and supportive work environment.
- Model the behaviours and standards expected throughout the organization.
Schedule
- Five (5) days per week
- Minimum of 40 hours per week
- Regular travel across all assigned regions
- Availability to support evenings, weekends, holidays, and special events as business needs require
Pay: $75,000.00-$90,000.00 per year
Work Location: In person
