Senior Marketing SpecialistVoPay International Inc. - Vancouver, BC | Full-Time On-Site
About VoPay International Inc.VoPay’s Fintech-as-a-Service platform enables any business to embed financial services and payment capabilities into their existing applications, products, or services through a single, scalable API. Our integrated technology gives product managers and developers the flexibility and speed to build innovative financial solutions in a rapidly evolving industry.
The OpportunityVoPay is seeking a Senior Marketing Specialist to support day-to-day marketing execution across channels, programs, and operations. This role is ideal for a highly organized, hands-on marketer who enjoys variety, thrives in fast-paced environments, and excels at turning plans into action. Reporting to Marketing leadership, this role works closely with Content & Social, Product Marketing, Sales & Marketing Ops, and Sales to ensure campaigns, events, and programs run smoothly and deliver measurable impact. This is an execution and enablement role, not a strategy-setting position.
Key Responsibilities:
Inbound Lead & Campaign Support
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Support inbound lead management processes in coordination with Sales & Marketing Ops.
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Execute and manage marketing campaigns within HubSpot, including emails, forms, landing pages, and workflows, using established processes and templates.
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Flag lead quality or process issues and collaborate with Ops and Sales to resolve them.
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Assist with campaign QA, testing, and performance tracking within HubSpot.
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Support lead nurture and email campaign execution in HubSpot.
Paid Media & Digital Execution
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Execute and maintain paid campaigns across LinkedIn and Google Ads.
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Support creative testing, copy updates, and landing page coordination.
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Monitor performance, pacing, and budgets, and assist with optimization reporting.
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Collaborate with Marketing leadership on campaign improvements.
Website & SEO Execution
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Conduct regular website audits for content accuracy, clarity, and performance.
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Update and manage web pages in WordPress or CMS tools.
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Support SEO execution, including on-page updates, content refreshes, and internal linking.
Coordinate with Content Marketing on copy updates and optimizations.Email, Newsletter & Writing Support
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Support the creation and distribution of newsletters and email campaigns.
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Assist with copywriting and editing using approved messaging and content frameworks.
Help build and QA email campaigns, templates, and workflows.Events, Partnerships & Marketplace Support
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Own logistics and execution for webinars, conferences, and partner events.
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Support event timelines, registrations, assets, and post-event follow-up.
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Maintain and update marketplace listings and partner directories.
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Coordinate with internal teams to ensure assets and messaging are up to date.
Partner Marketing & Enablement Support
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Support partner enablement initiatives by coordinating the creation, organization, and distribution of partner-facing materials.
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Work cross-functionally with Product Marketing, Sales, and Partnerships to gather inputs for partner documentation, FAQs, and enablement assets.
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Help maintain and update partner materials, portals, and shared repositories to ensure accuracy and consistency.
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Coordinate execution of co-branded marketing initiatives, including webinars, events, campaigns, and content.
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Support logistics and timelines for partner-led or co-marketed events, including asset coordination, registrations, and follow-up.
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Act as a point of coordination for incoming partner marketing requests, helping prioritize, route, and track deliverables.
Marketing Operations & Reporting Support
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Assist with marketing performance reporting and dashboard preparation.
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Support monthly and quarterly reporting across campaigns, channels, and programs.
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Maintain documentation, SOPs, and internal marketing processes.
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Support martech tools and integrations (HubSpot, CMS, ad platforms).
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Help keep project management tools (Jira/Asana) organized and up to date.
Administrative & Team Support
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Support the Marketing Director with administrative tasks, documentation, and reporting prep.
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Help coordinate timelines, meetings, and cross-functional deliverables.
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Maintain organized marketing asset repositories in Google Drive.
Skills & Qualifications
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5 years of experience in marketing, growth marketing, or a generalist role.
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Strong writing and editing skills with attention to detail.
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Hands-on experience with digital campaigns, email marketing, and CMS tools.
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Familiarity with HubSpot, Google Analytics, WordPress, LinkedIn Ads, and Google Ads.
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Comfortable working across multiple projects and priorities simultaneously.
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Highly organized, proactive, and execution-oriented.
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Collaborative mindset and ability to work cross-functionally.
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Experience in B2B, SaaS, fintech, or a technical environment is an asset.
Salary Range: $75,000 - $85,000 per year
Vopay International Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
