Position: Social Media Coordinator
Department: Communications, Toptable Head Office
Reports to: Content & Media Manager
WHO WE ARE:
For over three decades, Toptable Group has defined elegant yet approachable dining through the passion and commitment of its award-winning chefs, renowned restaurant and wine directors, and dedicated staff members. Toptable is a rapidly growing hospitality company with a current portfolio of 14 restaurants operating both locally and in the US.
POSTION SUMMARY:
Reporting to the Content & Media Manager, the Social Media Coordinator is responsible for developing and executing the overall social media strategy for all Toptable venues. The Social Media Coordinator will have regular interaction with chefs and management at each restaurant to produce high quality content that tells the story of Toptable group and brings the venues to life.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
(Other duties may be assigned as required)
Social Media
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Develop and execute insightful social media strategy/campaigns over all platforms (Twitter, Facebook, and Instagram) for all venues
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Produce a monthly calendar of posts across all platforms to bring Toptable Group venues to life and reach target guests/customers
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Actively produce high quality content across all venues that tell the story of Toptable Group
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Maintain 3rd party websites such as OpenTable, TripAdvisor, Google, Yelp, Zomato, Tourism Vancouver, Tourism Whistler, etc.
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Respond to comments and reviews on any social media platforms daily to maintain reputation management of all brands
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Ensure that followers, engagement, and reach are trending upward
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Monitor sites for activity related to Toptable Group, each restaurant, and the industry for maximum exposure, reporting developments and identifying trends/issues
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Cultivate and maintain social media influencer relationships and discover new micro personalities to leverage brand and drive engagement
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Be an active member of the social community and host quarterly influencer events for content aggregation
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Prepare and execute social media plans for all new venues and their onboarding
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Review and report on the effectiveness of social media campaigns
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Develop and manage social contests
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Utilize social media best practices regarding talent acquisition initiatives on behalf of all venues
Public Relations
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Write and distribute press releases to key media as required by the Director, Communications
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Monitor media, identify potential editorial opportunities, and work with the Director, Communications to develop strategies
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Produce quarterly ‘Hot Off The Press’ media reports
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Develop creative story ideas to support each venue and assist with pitch development to local, national, and international media
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Develop and execute promotional strategies for venue events (i.e., Cornucopia, Unsung Heroes Festival, Araxi Long Table Dinner, etc.) with the Director, Communications
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Develop and refine relationships with media, tourism, and industry professionals, with a focus on local, national, and international food, wine, and lifestyle media
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Utilize Meltwater functionalities for clip reports and tracking
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Acquire editorial calendars from key publications and trace for follow-up
REQUIRED EXPERIENCE AND QUALIFICATIONS:
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Post-secondary education in social media, communications, public relations or related field
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Minimum 2-3 years’ experience working in a related role
- Professional experience with managing multiple social media accounts on Twitter, Facebook, and Instagram
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A high level of proficiency with MS Word and Excel
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Exceptional organization, project management, and multi-tasking skills
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Strong written and verbal communication skills
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Strong attention to detail
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Ability to work independently and as part of a team
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Photography skills are an asset
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Hospitality, particularly fine dining, industry experience is an asset
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Flexibility to work evenings and weekend events as required to capture content
Interested, qualified candidates are invited to apply online. Applicants must include a portfolio. This position will remain open until filled.
