Yamaha Motor Corporation (“YMC”) is a publicly listed Japanese Corporation in the business of manufacturing and distributing recreational product to dealers and customers around the world. YMC is a Kando creating company; “offering more excitement and a more fulfilling life for people”.
Yamaha Motor Canada Ltd (“YMCA”) is a subsidiary of YMC, responsible for distributing Yamaha Motor product to Canadian dealers and consumers. YMCA’s Vision is to “Create Lifelong Memories by Connecting People through Unique Canadian Outdoor Experiences”. YMCA executes its day-to-day activities in reference to its defined values, “Be Inclusive”, “Think Customer”, “Own it!”, “Innovate Now!”, “Trust & Integrity”, “Be Agile”, and “Drive results”.
Position Information
- Department: Sales & Marketing
- Location: 480 Gordon Baker Road
- Status: Full Time
- Reports to: General Manager, Sales Operation & Strategy
Summary of Responsibilities
The Product Specialist Role ensures the organization has all relevant material and information to sell and support Outboard Motor Sales.
Oversee organization’s wide marine product information requirements, communicate, and support internal stakeholders and boat builder partners respectively. Develop educational training plans and material, focusing on product features and benefits.
Key Duties & Responsibilities
- Product Planning - Develop product planning requirements based on market input, data and research. Work with Yamaha Japan and their affiliates to confirm mid-term product plans and be the leading voice for Yamaha Canada future needs. Communicate detailed product information to all internal departments with ongoing support to ensure our teams can confidently sell the product.
- Competitor Analysis - Be a market expert. Perform specific market research, analysis and reports which includes detailed competitive analysis of pricing and features & benefits that supports the positioning of our current & new models.
- Training Materials - Develop a high level of product knowledge and market information that can assist in the positioning of key models. Prepare, distribute educational training materials for dealers, boat builder partners and staff that support existing and new product introductions. This includes Rigging Sales Guides, Production Information guides, and developing new materials.
- P&A / Marine Rigging Integration - Work directly with Parts & Accessories development to advance the selection of key accessories and rigging parts to ensure availability at time of product launch. Your MRP expertise will help us improve rigging solutions efficiently for the market.
- Marine Special Markets - Support sales team with necessary technical application to completing government tenders and price quotes.
- Events - Support marketing at various dealer, media, consumer and press events as required.
Experience Requirements
- Degree/Diploma: Post-secondary degree
- Program of Study: Technical, research, academic background, and sales would be a plus
- Years of Experience: Minimum 5-10 years
- Type of Experience: Recreational Boating Industry and Yamaha Marine product knowledge required
Skills and Abilities
Highly motivated with the ability to work independently and manage own time effectively.
Excellent organization and planning skills.
Oral and written communication skills with natural ability to build solid working business relationships.
Strong analytical skill and technical aptitude and understanding of mechanical systems.
Ability to communicate marine product features and consumer benefits.
Working knowledge of Microsoft Office Suite is required.
A valid driver’s license and boat operator’s card.
Expected salary range: $85,000 - $95,000/per annum
Although base salary for this position falls within the above posted range, final compensation will be determined based on the candidate’s skills, experience, qualifications, and internal equity. Our total rewards approach is designed to provide competitive compensation with a focus on employee experience.
Beyond Base Salary, Our Total Rewards Program Includes
- 100% employer‑paid health and dental benefits
- Employee assistance program
- Corporate bonus incentive + sales bonus (for applicable roles)
- RRSP with employer DPSP match (up to 5% of base salary)
- Employee‑paid STD, LTD, and life/dependent insurance
- Parental/maternal leave top‑up programs
- Product experience/engagement events
- Employee recognition program (Accelerate Together)
- Educational assistance
- Employee product purchase and rental program perks
Kando‑driven corporate culture, recognized as a top GTA employer
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This posting reflects a newly created vacancy within our organization. Artificial Intelligence (AI) tools may be used to support certain stages of the recruitment process, including applicant screening, assessment, or selection. All AI‑assisted activities are overseen by our recruitment team to ensure fairness, equity, and transparency.
Yamaha Motor Canada Ltd. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
