Position Summary:
We are looking for a skilled Social Media Manager to oversee our social media platforms. Your duties will include creating original text and video content, managing posts, and engaging with followers. You will be responsible for maintaining our company's image in a consistent manner to meet our marketing objectives. As a Social Media Manager, you should stay current with the latest digital technologies and social media trends. Excellent communication skills are essential, along with the ability to creatively convey our company's perspectives. Ultimately, you will manage our social media presence to ensure high levels of web traffic and customer engagement.
Key Accountabilities/Duties
Strategic
- Develop and execute comprehensive social media strategies to enhance brand visibility, foster engagement, and drive growth across various platforms.
- Monitor and analyze content performance and social media metrics to inform and adjust strategies.
- Create regular reports to measure the success of social media campaigns.
- Stay abreast of industry trends, emerging platforms, and innovative tools to identify and seize new opportunities.
- Develop contingency plans for potential social media issues.
Functional
- Challenge the status quo by identifying areas for improvement, diagnosing issues, and resolving them.
- Maintain a fluid social media calendar aligned with marketing campaigns.
- Work closely with marketing team members on social creative development and optimization, including content, templates, and imagery.
- Engage with the online community, responding promptly to comments and messages.
- Maintain and enhance the brand’s voice and presence on social media.
- Manage and protect the brand’s reputation online.
- Create engaging content for various social media platforms.
People/Communication
- Collaborate with others to drive flexible and iterative solutions quickly and easily.
- Identify and collaborate with influencers to expand brand reach.
- Engage with our online community, responding to comments and messages.
Qualifications (Work Experience / Education / Certifications)
- Minimum of 2 years of social media management experience
- Previous experience working on multiple consumer brands
- Record of compelling content creation
Knowledge
- Understanding of “brand voice” for various audiences
- Knowledge of Instagram, Facebook, and TikTok best practices and conventions
- Understanding of social media KPIs
- Proficiency with Canva, Capcut/Inshot (Adobe Suite knowledge is a plus)
- Knowledge of SEO and digital marketing trends (plus)
- Experience in restaurant, nightlife, or other hospitality business will be an asset
- Knowledge of wide variety of music genres (with a focus on afro and latin house, hip-hop)
Skills
- Strong copywriting skills
- Content creation, planning, and media scheduling
- Excellent written and verbal communication skills
- Excellent organizational and project management skills
- Critical thinking and creative solution skills
- Exceptional attention to detail
Abilities
- Ability to manage multiple detailed tasks accurately while reacting with urgency
- Ability to thrive in a fast paced environment with tight deadlines
- Self-starter mindset with high motivation to make a positive difference
Job Types: Full-time, Permanent
Pay: From $50,000.00 per year
Work Location: In person
