Sr. Campaign Analyst - Bank
12 Months Contract - Hybrid - 2-3 Days Onsite Per Week
Toronto, ON
$40/hr Inc (7.5 Hours/Day)
Must Have Skills: Minimum 3 years of campaign or database marketing experienceWorking knowledge of customer relationship management, campaign design and developmentSolid and proven background in business process improvementExperience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiativesKnowledge of financial services industry preferred
Skills:
High level of proficiency in SAS, SQL, Unica Campaign or equivalent, Can translate business strategies into technical requirementsIn-depth analytical and problem solving skills, Possess excellent interpersonal skills, and have proven written and verbal communication skillsSolid organizational and time management skills and ability to multi-taskAbility to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environmentManage expectations and multiple complex projects simultaneously
Job Description Overview:
The Senior Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Campaign Strategy, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.
What you will be Doing:
Develop and execute direct to consumer campaigns:Review and analyze campaign business requirements and produce Technical Implementation PlansPrepare customer lists with campaign management toolset to meet the requirements of documented technical requirementsBuild potentially recurring campaigns with automation in mind and automate campaigns as requiredIdentify issues and make recommendations for campaign improvementManage project timelines and key deliverable datesEstablish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Execution Manager, Strategy Manager, Measurement Analysts and Product & Marketing business partnersConduct campaign technical audits and review data output to ensure accuracy
Process management
Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendorsEnsure campaign requirements have documented business partner approval prior to file development and executionMake recommendations to streamline, enhance and improve overall operationsEngage in knowledge transfer with other Campaign Analysts to ensure projects are transferableTrouble shoot critical issues, as required, to ensure the lead generation cycle remains on track and provide required support to Campaign ManagersContribute to campaign definition documentation and template library to support standardization of customer data extractsAct as a project leader for small to medium sized projects.
Pay: $30.00-$35.00 per hour
Work Location: Hybrid remote in Toronto, ON (Toronto District)
