Marketing Specialist - Product / Channel – 6 Month Contract
About Our Client
Our client is a leader in the HVAC industry and is looking to grow their amazing team!
They promote a positive work environment and are on the search to add the right person to their growing team!
What You Will Be Doing as a Marketing Specialist - Product / Channel:
We are seeking a passionate and results-oriented Product / Channel Marketing Specialist to play a pivotal role in the successful launch and ongoing marketing of our innovative products.
This role will be at the intersection of product development and marketing execution, requiring a strong understanding of both product lifecycles and impactful marketing strategies. If you are a creative and analytical marketer with a knack for bringing new products to market and driving their adoption, we encourage you to apply.
§ Product Launch Strategy & Execution:
o Collaborate closely with Product Management, Sales, and other cross- functional teams to develop comprehensive go-to-market strategies for new product launches.
o Define target audiences, key messaging, and value propositions for new products.
o Develop and execute integrated marketing plans for product launches, encompassing digital marketing, content creation, social media, email marketing, and potentially public relations and events.
o Manage project timelines and budgets for product launch activities, ensuring on-time and within-budget execution.
o Manage relationships with marketing agencies, both Canadian and international, for the development of various marketing materials, including brochures, specification sheets, video assets, and social media content
§ Product Marketing & Positioning:
o Create core marketing collateral and sales enablement materials, including website copy, blog posts, case studies, presentations, and competitive comparisons, to effectively communicate product value.
§ Content, Asset, and Channel Management:
o Maintain and organize the digital asset library of imagery, collateral, and resources, ensuring accurate categorization by brand, product or family of products.
o Manage the distribution of the latest marketing collateral across all internal and external channels to ensure accessibility for sales teams, distributors, and end customers.
o Oversee and manage the translation of all marketing collateral and web pages into French to meet documentation needs for French-speaking customers and ensure compliance with federal requirements (e.g., Bill 96).
o Manage website content and functionality, ensuring copy accuracy, coordinating with cross-functional teams to resolve errors, discuss improvements, and maintain execution timelines.
§ Market Intelligence, Performance Monitoring & Analysis:
o Conduct market research and competitive analysis to inform product positioning and marketing strategies.
o Establish key performance indicators (KPIs) to measure the success of product launches and ongoing marketing efforts.
o Track, analyze, and report on marketing campaign performance, providing insights and recommendations for optimization.
o Utilize data to understand customer behavior and identify opportunities for improved product marketing.
§ Stakeholder Collaboration & Communication:
o Serve as the primary subject matter expert and point of contact for all product-related inquiries from the sales team and distributor network.
o Collaborate with U.S. counterparts to ensure consistent and synergistic deployment of on-brand marketing materials across North America
o Collaborate with Marketing and Sales teams to identify, explore, and implement new sales channels and demand generation strategies to drive revenue growth
o Create sales tools such as product briefs, FAQs, and competitive comparisons.
o Effectively communicate product updates, launch plans, and marketing results to internal stakeholders.
o Work with external agencies and vendors, both Canadian and international, for the development of various marketing materials, as needed.
o Other assigned duties as deemed necessary.
What You Should Have, as a Marketing Specialist - Product / Channel:
§ Bachelor's degree in marketing, Business Administration, or a related field.
§ 5+ years of experience in a marketing role, with a demonstrable focus on product marketing and/or product launches.
§ Strong understanding of product development lifecycles and go-to-market strategies.
§ Proven ability to develop and execute successful marketing campaigns across various channels.
§ Excellent written and verbal communication skills, with the ability to create compelling marketing content.
§ Strong analytical skills and experience using data to drive marketing decisions.
§ Proficiency in marketing automation platforms, CRM systems, and analytics tools.
§ Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
§ Ability to work independently and collaboratively in a fast-paced environment.
Bonus Points For:
§ Experience with Smartsheet + Adobe Suite
§ Experience in HVAC or plumbing industry
In Return, You Will Receive:
§ Friendly and engaging working environment
§ Salary $75k-$80K/year
§ 6 Month Contract – high possibility to turn into a Full time role
Where You Will Be Working, as a Marketing Specialist - Product / Channel:
· Brampton office (Mississauga Rd & Steeles is main intersection)
· Hybrid work schedule
We are excited to see you are interested in working with Vertical Staffing Resources Inc. As one of the fastest growing staffing agencies in Canada, we have something for everyone. One of the many great things about applying with us is that you can complete one application and be considered for 100’s of different roles! Please note that once you complete an application, you are officially one of us – a Vertical employee! This means you will need to have your documents ready such as SIN, ID, and Permit (if applicable) to be an active Vertical employee.
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Job Type: Fixed term contract
Contract length: 6 months
Pay: $70,000.00-$85,000.00 per year
Work Location: Hybrid remote in Brampton, ON
